Eurocom Pr Network opens San Francisco office

LONDON and SAN FRANCISCO, 17 July 2002: It was announced today that Eurocom PR Network (Eurocom) has opened an office in San Francisco to provide support for West Coast PR firms to enhance media coverage for their clients in Europe and the Middle East.

The main functions of the office are to develop the client base and provide local facilitation of international PR campaigns for which Eurocom is engaged. Eurocom does not intend to compete with PR and marketing communications firms for PR business in the USA. Instead, it will pursue individual projects or ongoing affiliations with PR and marcom firms, depending on their needs.

Eurocom PR Network enables US companies to enhance PR coverage in Europe and the Middle East through an extensive network of successful, regional PR firms. The network and the Eurocom business infrastructure provide a consistent and scalable approach to media and markets across Europe, with one contact and billing point.

Eurocom competes effectively against multinational PR groups by providing access to the most comprehensive European network of full-service PR firms, more than 20 firms chosen for their track records of success, depth and breadth of expertise, especially in technology, and media relationships. The reach, capability and flexibility of Eurocom enables independent US PR firms to offer their clients services ranging from a ready-made, well-managed pan-European PR campaign to a country-specific project.

Susan Spencer was chosen to run the West Coast operation. Ms. Spencer has 20 years of business communications experience spanning high technology, biomedical sciences, environmental and occupational health, healthcare and insurance. She has worked on both the client and agency sides of the business.

Tom Burgess, CEO of London based Eurocom PR Network said: “We have been fortunate to engage a highly-motivated experienced PR professional who fully understands potential of the Eurocom PR Network. Through Susan’s efforts we hope to provide a competitive edge to both PR firms and their clients for marketing and PR in Europe and the Middle East. It is very exciting to extend our capabilities and local European knowledge to what is inarguably the world’s center of technology and business innovation.”

Opening of the San Francisco office follows formation of an East Coast operation run by Carol Wolicki in Boston.

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