8 Nov 2024

Westfalia Fruit's digital storytelling recognised with two Lovie Awards

Westfalia Fruit, a leading multinational supplier of avocados and other fruits, has been awarded two Lovie Awards for its innovative "Our Story" webpage.

The company received the Gold Lovie Award in the Websites & Mobile Sites for the Food & Beverage category, as well as the People's Lovie Award, which was decided through a public poll, with Westfalia Fruit receiving 70% of the vote.

The Lovie Awards, recognised as Europe's premier platform for digital innovations, celebrate outstanding achievements across culture, technology, and business. Westfalia Fruit’s ‘Our Story’ page stood out to the judges with its engaging content, thoughtful visual design, and interactive elements that bring the company's heritage and sustainable practices to life.

The ‘Our Story’ page highlights Westfalia Fruit’s innovative agricultural practices, including the development of disease-resistant rootstock and the careful selection of cultivars based on factors such as climate adaptation and resource efficiency.

This award showcases Westfalia Fruit’s commitment to sustainability across its supply chain. The company uses advanced water-saving methods, including precision irrigation and monitoring techniques, aiming to reduce water usage by 50% per kilogram of avocados before 2030. This commitment extends to sustainable transportation, with over 95% of fruit shipped by sea and land in recyclable crates and biodegradable packaging.

Looking ahead, the organisation aims to achieve net zero emissions across its supply chain by 2049.

Entries were evaluated based on six key criteria: content, structure and navigation, visual design, functionality, interactivity, and overall user experience. Westfalia Fruit’s ‘Our Story’ page achieved high marks across all categories.

Jelle Wigboldus, Global Digital Communication Manager at Westfalia Fruit commented: “This recognition from both industry experts and the public affirms our approach to digital storytelling and transparency. Winning the Gold and People's Lovie Awards shows that our message resonates deeply with both our industry peers and consumers and reflects the collaborative spirit of our team and agency partners who brought our vision to life.”

The winning digital experience was realised through a collaboration between Westfalia Fruit’s internal team, and specialised agencies including Studio Analoog, Plusdrie, Press Play Development, and AllesOnline. Studio Analoog added: “We are deeply honoured to have received multiple awards and honourable mentions for this project. This recognition highlights our dedication to tell amazing stories and our passion for creating unique, custom visuals that bring Westfalia Fruit’s vision to life.”

Discover the award-winning page here: www.westfaliafruit.com/our-story.

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About Westfalia Fruit

The multinational Westfalia Fruit Group is a leading supplier of fresh and processed produce to international markets, offering a diverse range of quality fruit and related products via its vertically integrated supply chain. Founded 75 years ago on guiding environmental, social, governance & sustainability principles. These practices, premised on the legacy of Dr Hans Merensky are at the heart of all that is done by the Group – “To Do Good”, – of which continue to underpin our approach today.

Today, operating in 17 countries spread over 5 continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.

As a frontrunner in the avocado industry, Westfalia grows, sources, ripens, packs, processes, and markets accredited avocados across the globe throughout the year. Value-added products include avocado oil, low-preservative guacamole, frozen avocado, and dried fruit.

Westfalia grows fruit in all major origins in the Americas and Africa and sources from partner orchards, giving the Group the most diverse avocado-growing footprint in the world. Westfalia’s dynamic and integrated supply chain from research to the consumer benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focus on varietal development, innovation, and environmental matters, and provides a pivotal role in defining the future of the global avocado industry.

A supplier of choice to retail, wholesale, and food-service customers, Westfalia operates sales offices in the UK, Europe, North America, Latin America, southern Africa, and Asia. Fruit is packed in diverse formats and expertly ripened to deliver optimal eating quality. For more information visit www.westfaliafruit.com.