SITTARD, The Netherlands, September 1, 2015

Through innovative materials, market and technical expertise and a collaborative approach, SABIC helps to realise the ambitions of its customers. To highlight the fruits of that collaboration with customers in Europe, SABIC has introduced a pioneering and award-winning campaign, Stories of Possible.

Hosted at, this campaign is to capture, in a series of six personal stories, a customer's ambition and how SABIC helps to ‘make their vision possible’ in order to serve the industries and communities they operate in and create value for the long term.

The first film gives the stage to a global leading brand in Industrial Automation, Siemens, who tells the story of the development of their SIMATIC S7-1500 Automation Controller.

The story documents the vision of Siemens to develop a product, which supports their position as a global leader in programmable control systems while driving the competitive advantage of users through production and energy efficiency. Matthew Thornton, Siemens’ Automation Consultant, describes the fruits of three years of collaboration between Siemens and SABIC to develop electrical housings for the SIMATIC S7-1500 controller. SABIC’s solution enables new design features and allows the controller to thrive under harsh factory conditions for the longer term. The new Siemens product has been helping customers meet the twin challenges of resource scarcity and environmental protection by reducing energy and operating costs by up to 20%.

Matthew Thornton, Automation Consultant at Siemens, says, “We believe that it is important to be working with a supplier that is in it for the long haul. Just like SABIC working with us to produce the materials that are required for this industrial product to work and run as efficiently as they did on day one, as they will do in 15 years from now.”

The Industrial Design of the SIMATIC S7-1500 has been honoured with the prestigious iF-Design Award. The SIMATIC S7-1500 represents a new generation of controllers for the automation of small-standardized machines and complex systems with high demands on speed. The modular build system makes the functionality user-scalable. When used in an integrated engineering production system, the SIMATIC S7-1500 enables Siemens’ customers to tap into higher production efficiency, faster time to market and improved sustainability through lower energy consumption and a lower error rate of production.

Siemens chose SABIC from an initial ten contenders to help them materialize the new SIMATIC S7-1500 controller. SABIC was the supplier of choice due to the company’s extensive global network, Global Application Technology capabilities and the material solution with LEXAN™ EXL Copolymer.

Eric Hogenboom, Vice President Sales Europe for SABIC’s Innovative Plastics’ Strategic Business Unit, comments, “We are committed to help realizing the vision of our customers. Working in close collaboration with Siemens, we support innovation and growth. And together we create lasting value for the whole value chain.”

SABIC’s Stories of Possible series was named the winner of a Silver Stevie® Award in the “Communications or PR Campaign of the Year – Marketing Business-to-Business” category, and a Bronze Stevie® Award in “Brand Experience of the Year - Business-to-Business” at the 12th Annual International Business Awards, the world’s premier business awards program with more than 3.700 entries from 60 nations and territories.

Watch and share the Stories of Possible at

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In the first of a pioneering and award-winning campaign series of “Stories of Possible” films, which capture the way SABIC is helping to power their customers’ ambitions, SABIC demonstrates how the company supported Siemens with the development of a new generation of industrial automation controllers. SABIC’s extensive Global network, Global Application Technology capabilities and LEXAN™ EXL Copolymer were the key reasons Siemens selected SABIC as the supplier of choice for the development of the SIMATIC S7-1500 automation controller for harsh industrial environments. This new product, honoured with the iF-Design Award, helps customers to achieve higher production efficiency, faster time to market and improved sustainability through lower energy consumption and lower error rate of production.

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Notes for editors

Notes to Editors

Innovative new controller from Siemens delivers significant energy and operating cost benefits

  • Siemens introduces award-winning SIMATIC S7-1500

  • Powering Efficiency - automation controller developed in collaboration with SABIC

  • SABIC and brands marked with ™ are trademarks of SABIC or its subsidiaries or affiliates.

  • High-resolution photos are available upon request.

  • SABIC should be written in every instance in all uppercase.

About SABIC:

Saudi Basic Industries Corporation (SABIC) ranks as the world’s third largest diversified chemical company. The company is among the world’s market leaders in the production of polyethylene, polypropylene and other advanced thermoplastics, glycols, methanol and agri-nutrients.

SABIC recorded a net profit of SR 23.3 billion (US$ 6.2 billion) in 2014. Sales revenues for 2014 totaled SR 188.1 billion (US$ 50.2 billion). Total assets stood at SR 340 billion (US$ 90.7 billion) at the end of 2014.

SABIC’s businesses are grouped into Chemicals, Polymers, Agri-Nutrients, Metals and Innovative Plastics. It has significant research resources with innovation hubs in five key geographies – USA, Europe, Middle East, South East Asia and North East Asia. The company operates in more than 50 countries across the world with around 40,000 employees worldwide.

SABIC manufactures on a global scale in Saudi Arabia, the Americas, Europe and Asia Pacific.

Headquartered in Riyadh, SABIC was founded in 1976 when the Saudi Arabian Government decided to use the hydrocarbon gases associated with its oil production as the principal feedstock for production of chemicals, polymers and fertilizers. The Saudi Arabian Government owns 70 percent of SABIC shares with the remaining 30 percent held by private investors in Saudi Arabia and other Gulf Cooperation Council countries.

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