Westfalia Fruit Group
The multinational Westfalia Fruit Group is a leading supplier of fresh and convenience avocado products to international markets. The Group also offers a wider, diverse basket of fruit and related products through its vertically integrated supply chain throughout the year. Founded more than 77 years ago on guiding environmental, social, governance, and sustainability principles, these practices, rooted in the legacy of our founder, Dr Hans Merensky, remain at the heart of everything the Group does.
Today, operating in 17 countries across five continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.
As a frontrunner in the avocado industry, with involvement across the entire supply chain, from the selection of plant material through to supply to customers globally, Westfalia Fruit grows, sources, ripens, packs, processes, and markets accredited avocados around the world. Convenience products include guacamole, smashed avocado, avocado cubes, slices and halves, avocado oils and dried mango.
Westfalia Fruit grows fruit in all major origins across the Americas and Africa and also sources from partner orchards, giving the Group one of the most diverse avocado-growing footprints in the world. Westfalia Fruit’s dynamic and integrated supply chain, spanning from research to the consumer, benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focuses on varietal development, innovation, and environmental matters, and plays a pivotal role in shaping the future of the global avocado industry.
A supplier of choice to retail, wholesale, and foodservice customers, Westfalia Fruit operates sales offices across the UK, Europe, North America, Latin America, southern Africa, and Asia. Pack and product formats are tailored to customer requirements, delivering quality, service, and innovation. For more information visit www.westfaliafruit.com.
Westfalia Fruit Group19 Oct 2026
Westfalia Fruit connects Colombia’s diverse avocado growing regions to the U.S. market
Westfalia Fruit, a global leader in the avocado industry, now grows and sources avocados from 7 key regions in Colombia. Each region brings its own climate, altitude and rhythm, and that diversity is what allows Westfalia Fruit to offer consistent, high-quality avocados all year round with promotable volume all season long.
13 Oct 2026
Westfalia Fruit - IFPA Orlando Press Kit
Discover how Westfalia Fruit is growing the avocado category through innovation, sustainability and a more circular approach to agriculture, building on a legacy of environmental stewardship and social responsibility. From fresh avocados to convenient avocado solutions, explore our expanding global footprint and agile, fully integrated supply chain, bringing the full potential of avocados to life.
12 Oct 2026
Westfalia Fruit launches updated Sustainability Strategy, building on 58% renewable electricity
Westfalia Fruit, a global leader in the avocado industry, has launched an updated global Sustainability Strategy built around four priorities: efficient water use, carbon management, waste reduction, and biodiversity protection. The strategy is already visible across the business. The share of renewable electricity in the company’s operations has risen from 18% in 2021 to 58% in 2025 and the company is working with growers and other international fresh produce companies on water in Chile’s Aconcagua Valley.
5 Oct 2026
Westfalia Fruit - Fruit Atrraction Press Kit
Westfalia Fruit will showcase how they are growing the avocado category through innovation, sustainability and a more circular approach to agriculture. They continue to build on a legacy rooted in environmental stewardship and social responsibility.
Come and learn how they are bringing the full avocado category to life. From fresh to convenience avocado solutions, their offer is supported by an expanding global footprint and an agile, unmatched, fully integrated supply chain.
Meet the AvoExperts in Hall 10, Stand 10C07.
14 Sept 2026
Westfalia Fruit brings new ripeness guidance to avocado shoppers in India
Westfalia Fruit, a global leader in the avocado industry, is helping remove one of the biggest barriers to avocado adoption in India by introducing in-store ripeness indicator technology with leading retail customers. These units are now in place across 5 major cities in India, giving shoppers a simple way to choose an avocado based on when they want to eat it.
7 Sept 2026
Beyond volume: Westfalia Fruit sets out its vision for the next phase of avocado growth in Asia
Westfalia Fruit, a global leader in the avocado industry, believes the next phase of avocado growth in Asia will be driven by more than increasing volumes. As markets across the region develop, understanding how consumers choose, use and experience avocados will become increasingly important, requiring a more integrated approach from research and growing through to ripening, product development and category support.
1 Sept 2026
Westfalia Fruit - Fruit Logistica Hong Kong Press Kit
Westfalia Fruit will share their latest updates from the world of avocados. From 2 to 4 September, Westfalia Fruit will be at ASIA FRUIT LOGISTICA 2026, sharing how they are strengthening their presence across Asia’s growing avocado markets.
From expanding year-round supply and convenience capabilities to supporting category development in dynamic markets, they are combining their global footprint with local expertise, helping our customers respond to changing consumer needs.
Come and meet the AvoExperts in Hall 5, Stand 5M42.
11 May 2026
Avocado all day, every day: Westfalia Fruit unlocks new consumption moments at PLMA 2026
Westfalia Fruit, a global leader in the avocado industry, is redefining avocados from a weekend treat to an everyday habit, with its ready-to-use portfolio developed for growth. At PLMA 2026 (Hall 1, booth B44), Westfalia Fruit will exhibit a full product range, including fresh and ready-to-eat solutions on 19 and 20 May. The company features the scale of the opportunity ahead and highlights why Westfalia Fruit is the natural supplier of choice.
17 Feb 2026
Westfalia Fruit continues to unlock value in the supply chain through its ‘Whole Tree’ approach
Westfalia Fruit continues to advance the future of the sector industry through a long-standing commitment to sustainability, innovation and full crop utilisation.
4 Feb 2026
Westfalia Fruit Logistica 2026 Press Kit
Fruit Logistica 2026 is the place where the future of avocados takes centre stage — and Westfalia Fruit is proud to be part of it. From fresh whole fruit to irresistible guacamole and every slice and dice in between, they’re bringing the full avocado experience to Berlin.
4 Feb 2026
Westfalia Fruit brings GEM® Gourmet Avocado experience to Fruit Logistica 2026
Westfalia Fruit, a global leader in the avocado industry, will present its GEM® Gourmet Avocado at Fruit Logistica 2026, reinforcing its continued focus on premium quality, innovation and category growth in the global avocado market.
4 Nov 2025
From Supply to Strategy: Westfalia Fruit Strengthens Marketing and Development Capabilities
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has established a new Customer Development Team, led by newly appointed Dani Busseni as Global Head of Customer Marketing and Development. The new appointments combine market insights, commercial strategy and category management expertise to identify growth opportunities for both customers and growers.
