12 Aug 2010
Robinson Home Products Stirs Up the Housewares Sector with Green Street™ Kitchen Utensils Using SABIC Innovative Plastics’ Valox iQ* Resin
BERGEN OP ZOOM, The Netherlands – August 12, 2010 — Kitchenware industry leader, Robinson Home Products – home of well-known brands such as Oneida, Sunbeam, Rubbermaid and Crock Pot – has tapped SABIC Innovative Plastics’ eco-engineered Valox iQ* resin for its new Green Street™ line of plastic kitchen utensils. A more sustainable, higher-performance material than traditional resins, Valox iQ resin utilizes upcycled polyethylene terephthalate (PET) water bottles, diverting them from already bulging landfills. Equally important, this innovative product delivers the exceptional performance and quality that consumers demand in kitchenware, including heat and chemical resistance, U.S. Food and Drug Administration (FDA) approval for food contact, and attractive appearance. SABIC Innovative Plastics’ investment in sustainable technologies helps companies like Robinson Home Products – a SABIC Innovative Plastics customer for over 30 years – achieve business success while promoting environmental protection.
“When we set out to create our new eco housewares line, we considered all aspects of the manufacturing cycle: from choosing a nearby molder that generates its own power to manufacturing in the United States in order to reduce the environmental impact of shipping nearly 12,000 miles from Asia,” said Bob Skerker, chief executive officer, Robinson Home Products. “To find a sustainable thermoplastic for our Green Street line, we turned to long-time supplier SABIC Innovative Plastics to help us find the right solution. Valox iQ resin is now playing a critical role in enhancing the consumer appeal of these new utensils, helping us to strengthen our own eco-leadership position and grow our business.”
“Our versatile Valox iQ resins are adding value to the sustainability movement on a variety of fronts, from cutting fuel consumption and emissions in lightweight auto body panels to transforming discarded plastic into beautiful and useful housewares,” said Dennis VanPoppelen, product market leader Americas, SABIC Innovative Plastics. “We are investing in a wide range of other sustainability solutions to give customers even more options for reducing their products’ environmental impact without sacrificing performance or aesthetics. Needless to say, our customers are whole-heartedly embracing our efforts to deliver uncompromising performance combined with a lower environmental footprint.
A Greener Kitchen
Consumers are increasingly demanding products with lower environmental impact and Valox iQ resin is helping to address this need. The innovative resin is made from up to 65 percent upcycled post-consumer plastic waste, giving it a carbon footprint 50 to 85 percent lower than other engineered thermoplastics and extending the useful life of a PET bottle to 20 years. The Valox iQ resin product line includes Cradle-to-CradleSM certified grades, meaning that it supports a model that aims to eliminate waste entirely by circulating safe and healthful materials within closed-loop systems of continuous reuse.
In addition to its sustainability, Valox iQ resin offered Robinson the outstanding performance characteristics needed to support the company’s reputation for excellence.
It withstands the demanding environment of the home kitchen, including exposure to cleansers, oils and grease, and high temperatures (up to 205 C/401 F) from cooking and automatic dishwashers. It can be custom colored and easily molded into unique and complex three-dimensional shapes, such as the distinctive branch design of the Green Street utensils.
Robinson’s Green Street products are now globally available.
For additional information on SABIC Innovative Plastics’ Valox iQ resin products, please go to www.sabic-ip.com
SABIC Innovative Plastics is exhibiting at K’ 2010 in Düsseldorf, Germany
in Hall 6, Stand D42.
For K2010 SABIC’s focus is a Culture of Innovation, which means investing in Growth, Technology, Sustainability and Customer Focus. We help our customers to innovate, differentiate their applications and optimize costs by:
• investing in global expansion,
• providing the broadest product portfolio that delivers better performance and adds value,
• developing environmentally responsible products and solutions that provide significant and measurable performance advantages,
• working closely with our customers to build long-term relationships and lasting partnerships
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About SABIC Innovative Plastics
SABIC Innovative Plastics is a leading, global supplier of engineering thermoplastics with a 75-year history of breakthrough solutions that solve its customers’ most pressing challenges. Today, SABIC Innovative Plastics is a multi-billion-dollar company with operations in more than 35 countries and approximately 9,000 employees worldwide. The company continues to lead the plastics industry with customer collaboration and continued investments in new polymer technologies, global application development, process technologies, and environmentally responsible solutions that serve diverse markets such as automotive, electronics, building & construction, transportation, and healthcare. The company’s extensive product portfolio includes thermoplastic resins, coatings, specialty compounds, film, and sheet. SABIC Innovative Plastics (www.sabic-ip.com) is a wholly owned subsidiary of Saudi Basic Industries Corporation (SABIC), one of the world’s top six petrochemicals manufacturers.
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* Trademarks of SABIC Innovative Plastics IP BV.
TM Green Street is a trademark of Robinson Home Products Inc.
SM Cradle to Cradle is a service mark of McDonough Braungart Design Chemistry, LLC
