Eastman Chemical

PENCHANT FOR TOUGH, CLEAR PEN

Penatia™, a specialty division of A.T. Cross Company, discovered the perfect material for designing a crystal clear gel pen that has lots of kid appeal plus safety and durability. Gel pens have been the hottest selling writing instruments among kids. Unfortunately, many gel pens don’t survive the daily rigors of most kids’ routines. From being stuffed into burgeoning backpacks, left on hot car seats, crushed on the school bus floor or chewed by the family dog, safety and durability are essential in this tough market.

The new Penatia Gelicious™ gel pen comes in a variety of clear and tinted crystal-like barrels with a simple click on/off mechanism. Made of Eastman Chemical Company’s DuraStar® polymer, the pen barrels can withstand temperatures up to 145°F. Plus the polymer’s clarity and toughness keep the pen looking its best despite the harsh environment of young teens and adolescents. While they’re not completely indestructible, they go a lot further in preventing the cracking and splintering that’s typical of most other clear materials. In fact, the pens are even chemical resistant to most hand creams, soaps and household detergents—should the pen accidentally make the wash cycle.

“It’s very difficult to find a material that is transparent and tough, especially for thin-walled applications,” said Vinay Malur, senior plastics engineer of Technology Development Group, A.T. Cross Company. “DuraStar polymer, among all the grades of Eastman and other materials, had the best toughness and clarity for this application.” It is a water-clear polymer that includes a mold release.

The polymer offered a number of productivity advantages too. With a flow rate of 20 grams per 10 minutes, it readily filled the intricate mold. The resulting pen barrels retained their tight tolerances, making assembly trouble-free. And with high-volume, high-yield pen production, DuraStar polymer’s rapid dry time (less than an hour) made for even more efficient production.

From caps and closures to pen barrels and click mechanisms, Eastman has been a long-standing provider of quality materials for the writing instrument market. Each application has a unique combination of physical and aesthetic properties along with stringent cost considerations. “We develop products that optimize the cost-performance ratio. In that regard, DuraStar polymer has certainly had a positive impact on Penatia’s new product,” said Lisa Shumate, Eastman business market manager.

Gelicious pens are currently available worldwide at a price to suit the most austere childhood allowance.

Reader enquiries

Eastman Chemical Company
Fascinatio Boulevard 602-614
2909 VA Capelle a/d IJssel

Netherlands

+31 10 240 23 17

odette@​eastman.com


Notes for editors


Penatia is a specialty division of A.T. Cross Company (AMEX:ATX), who is a leading global designer, manufacturer and marketer of quality writing instruments. A.T. Cross also designs and markets timepieces and accessories and manufactures pen computing products. It is headquartered in Lincoln, Rhode Island, U.S.A.

Penatia division’s products include the Gelicious® and Multi Function Pen (MFP®) lines, which sell for $4 to $7 (M.S.R.P.) range. A.T. Cross writing instruments include the Ion®, ATX®, Morph™, MicroPen, Epic™, Classic® Century®, Radiance and Solo® lines, which sell for $10 to $50 (M.S.R.P.), as well as the Cross Townsend®, Morph DigitalWriter®, Morph2™ Rollerball, Cross Matrix™, and Century II lines, which are priced in the $55 to $300 M.S.R.P. range. For additional information, visit www.cross.com.

Eastman Chemical Company, headquartered in Kingsport, Tennessee, U.S.A., manufactures and markets plastics, chemicals and fibers worldwide. The company has approximately 15,800 employees in more than 30 countries and had 2002 sales of US$5.3 billion. Visit Eastman’s Web site at www.eastman.com for more information about the company.

Related images

Penatia™, a specialty division of A.T. Cross Company, discovered the perfect material for its new Gelicious™ gel pens that come in a variety of clear and tinted crystal-like barrels with a simple click on/off mechanism. Made of Eastman Chemical Company’s DuraStar® polymer, the pen barrels can withstand temperatures up to 145°F. Plus the pens are chemical resistant to most hand creams, soaps and household detergents—should the pen accidentally make the wash cycle. The polymer had the best toughness and clarity for this application of all the grades of Eastman and other materials. DuraStar polymer goes a lot further in preventing the cracking and splintering that’s typical of most other clear materials. It is also a water-clear polymer that includes a mold release.

 

Editorial enquiries

Odette Heijnen
Eastman Chemical Company

+31 10 240 23 17

odette@​eastman.com

Willem van de Velde
EMG

+31 164 317 030

wvandevelde@​emg-marcom.com

 

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