Press Kit Intermopro Eastman Chemical Company

Press Kit 26-29 September 2004

Fashion for milk - with Embrace® shrink film from Eastman

Bottles containing milk or dairy drinks can now be made to leap off the shelf, thanks to Eastman Chemical Company's revolutionary Embrace® shrink film. In a market where strong brands stand out - and where brand recognition is key, glass and plastic containers can be given additional marketing appeal through the use of Embrace shrink film from Eastman.

Eastman announces developmental Embrace® High Yield resin

Eastman Chemical Company announced a developmental copolyester for shrink labels for consumer packaged goods, Embrace® High Yield copolyester.

New website gives packaging designers, brandowners a “handle” on Eastar® copolyesters

Eastman Chemical Company’s new Web microsite, www.ClearHandleware.com, provides insight into the innovative design possibilities of Eastar® plastics for handleware and other custom containers for foods, beverages and other consumer packaged goods. The microsite educates packaging designers and brand owners on the features and benefits of Eastar copolyesters in new product development, creating the opportunity for brand differentiation against competitors in the crowded retail environment. Eastar handleware plastics are copolyesters that provide exceptional design freedom, clarity, gloss, toughness and chemical resistance in the manufacture of containers via extrusion blow molding (EBM).

Eastman re-launches www.Fashionformilk.com as developmental Embrace® High Yield resin

To coincide with the launch of developmental Embrace® High Yield resin, for shrink film, Eastman Chemical Company has launched a completely revised website to highlight the design opportunities for designers and marketers of milk and dairy drinks. The clear message: Embrace shrink film makes it possible to create stunningly different containers for specific target audiences.

Reader enquiries