Introducing EMG First PR

Bergen op Zooom, the Netherlands, 8 September 2003. The European Marketing Group (EMG), a leading pan-European business-to-business marketing communications business, and First Public Relations of Warsaw, Poland, have launched EMG First PR, a full service strategic communications agency, headquartered in The Netherlands and offering public affairs, government relations and market entry communications to businesses wishing to operate in Poland.

EMG First PR will draw upon First PR’s extensive experience and knowledge of the Polish marketplace - and the wider Central East European region - to provide strategic advice, introductions and on the ground program implementation for entrants to these markets as well as established international businesses.

Piotr Czarnowski, founder of First PR and Co-President of EMG First PR, says: “Back in 1990, we foresaw the needs of international businesses making their first tentative steps into the Polish market, so we established First PR, which, true to its name, was the first public relations agency in Poland. Over the years, we have managed to maintain our leadership position. Now EMG First PR represents another first for us as we become the first Polish agency to establish a base at the heart of the European Union, ahead of our country’s accession in May 2004.

“With international client experience that includes Amplico, AT&T, Boeing, British Airways, Conoco, CNN, Dupont, Eli Lilly, GE and ING, First Public Relations has consistently provided its clients with the direction to assure their success in a very challenging regulatory and economic environment. Through establishing EMG First PR we want to provide better access to our knowledge and resources by placing them closer to international decision makers.”

EMG First PR, in The Netherlands will be responsible for business acquisition, liaising with client headquarters operations and overall campaign management, while local market knowledge, specific programme development and implementation will be delivered in Poland.

Greg Farrett, CEO of The European Marketing Group and Co-president of EMG First PR commented that “EMG has worked with top industrial companies for more than 12 years on a wide range of successful pan-European public relations and marketing communications programmes. As one of the leading independent marketing communications agencies in the region, being able to support our clients as they look toward or consolidate their position in the emerging markets of central and eastern Europe is an essential component of our strategy. The combined strengths of our two companies will enable us to generate success for our clients in all the geographic and vertical markets they serve, anywhere in the world."

Reader enquiries