Clariant

Clariant adds a touch of sparkling drama to Autumn/Winter 2013-14

  • Clariant has introduced its newly designed Leather Trend Booklet 'Fashion up!' Autumn/Winter 2013-14
  • Clariant has launched its new Global Color Card Autumn/Winter 2013-14

Muttenz, May 24, 2012 - The austerity mindset and stark minimalism that have shaped fashion over the past few seasons have lost their grip on the trend themes for Autumn/Winter 2013-14. Clariant has launched its new leather trend booklet ‘Fashion up!’, which perfectly illustrates this change in mood, with four new trends in leather for the seasons ahead. With Clariant’s MODERN DANDY and CRYSTALLINE themes, decadence and gleaming surfaces make a welcome return for Autumn/Winter 2013-14. For those who prefer something a little less flamboyant, DERBY DAY places an equestrian slant on country heritage and everyday function is covered in UTILITY MILITARY.

THE FOUR TREND THEMES IN LEATHER

MODERN DANDY

Oscar Wilde and the Pre-Raphaelite Brotherhood’s romantic view of the world inspire a new age of bohemia. Rich jewel-like colors and textures such as under glass metallics, glossy patent and exotics ignore austerity measures and wallow in opulence. Edwardian dandies and male peacocks define apparel trends, which are accessorised with glamorous heels and decorative slippers.

DERBY DAY

The sporting spectacle inspires the latest equestrian mood. Saddlery leathers, polished calf, classic grains and tweeds in a traditional brown and tan palette have a timeless appeal. Dressy riding clothes with a smart, classic appearance update the long-running country heritage theme.

CRYSTALLINE

The minimalist movement and low-key mood of the past few seasons have caused a dramatic backlash to dazzling eveningwear and flamboyant daytime looks. Reflective surfaces in shimmering metallics and amethyst tints, mimicking rock strata and metal ores, are styled into crystal encrusted and molten metallic accessories.

UTILITY MILITARY

Army uniforms and industrial workwear are perennial fashion themes that both have a strong ‘form follows function’ principle at their core. Colors mix typical battledress colors with bold brights. Practical everyday styling salutes functional textures including rugged leathers and sturdy canvas. Pixilated camouflage prints and camouflage relief brickwork on a modernist building suggest ideas for new disruptive patterns.

LEATHER COLORS

Continuing its close cooperation with MODEUROP, the Fashion Pool at DSI (Das Schuhinstitut GmbH), Clariant has launched its new Global Color Card Autumn/Winter 2013-14. Following the last, color-intensive, optimistic-feeling season, the new color trend called DRAMA veers initially to the gloomy, mystical and morbid. Romanticism comes back into play, but it is dark shaded and mysterious. In contrast, many nebulous, cool and bright shades of winter pastels can be seen in SHADOW. And the retro trend of the past years persists with HISTORY, which is a range of intense classical colors.

DRAMA

Dominated by the colors of the night. From black to similar dark shades, rather gloomy with a prevailing melancholy and a touch of the theatrical, and a poetic or spiritual atmosphere. But there are also powerful accents of color, seductive and stimulating, with luxury impulses reminiscent of jewels and precious metals.

SHADOW

The shades of shadow play – created by light. From ‘Dust’ to ‘Clay’, from ‘Mauve’ to ‘Dove’ – the color spectrum alongside grey and brown covers all those dusty intermediate shades of typical winter pastels: nebulous, indefinable and blurry, often foggy or smoky, sometimes slightly transparent or opaque.

HISTORY

Whether the Victorian or the Edwardian eras – the British retro trend persists. Inspired by historical references to art and literature – opulent and lush. The colors also derive their richness from nature, like the color changes of an autumnal forest providing an extensive palette with no boundaries.

All the illustrated colors in Clariant’s Global Color Card show Wet End formulations achieved with the outstanding Melioderm® dyestuff range. The finishing recipes are based on Clariant’s innovative Neosan® 2000 and PPE® Pigment range.

Melioderm, Neosan and PPE are registered trademarks of Clariant.

Reader enquiries

Clariant International Ltd
Rothausstrasse 61
4132 Muttenz 1
Switzerland

+41 61 469 6742

www.clariant.com

@clariant

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ClariantInternational

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Notes for editors


news.clariant.com

Clariant is an internationally active specialty chemical company, based in Muttenz near Basel. The group owns over 100 companies worldwide and employed 22 149 employees on December 31, 2011. In the financial year 2011, Clariant produced a turnover of CHF 7.4 billion. Clariant is divided into eleven business units: Additives; Catalysis & Energy; Emulsions, Detergents & Intermediates; Functional Materials; Industrial & Consumer Specialties; Leather Services; Masterbatches; Oil & Mining Services; Paper Specialties; Pigments; Textile Chemicals.

Clariant focuses on creating value by investing in future profitable and sustainable growth, which is based on four strategic pillars: Improving profitability, innovation as well as research and development, dynamic growth in emerging markets, and optimizing the portfolio through complementary acquisitions or divestments.

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Editorial enquiries

Kai Rolker
Clariant International Ltd

+41 61 469 6363

kai.rolker@​clariant.com

Josina van der Velden
EMG

+31 164 317 014

jvandervelden@​emg-marcom.com

 

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