27 Sep 2011

Clariant launches Touch of Nature sensory sensations for personal care applications

Muttenz, September 27, 2011 - Clariant combines natural origins with advanced sensory effects in its new “Touch of Nature” range of personal care ingredients for skin, body and hair care formulations launched today, September 27, 2011.

Embracing three product lines – Vitipure™, Velsan® and Zenvivo™ - the innovative vegetal sourced ingredients are the result of the recently-announced partnership between Clariant, a leading global supplier of specialty chemicals, and KitoZyme, a leading edge manufacturer of bio-refinery products.

The range sets a new benchmark in the production of vegetal Chitosan, Chitin-Glucan and their derivatives. Sourced by selected suppliers that meet requirements in terms of purity, microbiological quality and traceability, the products are produced from fully renewable, non-GMO and traceable fungi. They comply with GMP (FDA and EMEA), HACCP and ISO9001: 2008.

VITIPURE: a unique solution for complete skin repair

VITIPURE ingredients show excellent performance in skin repair and skin protection. They stimulate key cells and the immune system, restoring skin barrier, and rebuilding and restructuring skin cells over the long-term. Effects include wrinkle reduction, enhanced skin elasticity and firmness, and rebalancing and hydrating of mature, dry and damaged skin.

They are unique in combining many different functions into one ingredient for ease of use by personal care manufacturers.

Clariant offers VITIPURE Feeling, highly efficient for all skin care cosmetics, and VITIPURE Sensation, a refined grade for color cosmetics. Tackling the specific needs of sensitive, dry or mature skins, potential applications encompass baby care through to age repair formulations and include fluids, creams and lotions for body and face, applied i.e. as day, night, eye, sun, after-sun or after shave care, plus skin whitening innovations favored by the Asian market.

VELSAN Soft: the natural choice for silky skin and hair

Developed specifically for the personal care market, VELSAN Soft provides a natural, vegetal replacement for silicones, without the need to sacrifice effectiveness or aesthetics. It boosts wetting and foaming properties, achieving a stable, creamy foam with a pleasant sensory touch. Moisturizing and conditioning benefits combined with a gentle feel make Velsan Soft suitable for hypoallergenic formulations.

VELSAN Soft as a liquid is easily incorporated and targets the typical silicone application areas for cleansing and rinse-off applications such as hair shampoos and treatments as a functional conditioning ingredient supplementing the standard conditioning ingredients such as cationic polymers (Polyquaternium) or quaternary ammonium compounds (Genamin® BTLF- Behentrimonium Chloride). Due to its foam boosting properties it contributes to pleasant creamy foam for facial and body washes. In addition it is suitable for care and leave-on applications such as body lotions, sun care, make-up/ foundations and deodorants / antiperspirants to enhance the spreading of the formulation, to wet the pigments or to reduce the tackiness – enhancing the sensory feel overall.

ZENVIVO: the one and only vegetal Chitosan

Clariant introduces the only vegetal-based Chitosan on the market available in two grades with different molecular weights. As a vegetal-based ingredient, ZENVIVO does not show the disadvantages of animal-based Chitosan. ZENVIVO is non-allergenic, highly reproducible and safe.

ZENVIVO Protect is a low molecular grade for enhanced antimicrobial properties, from malodor reduction in mouthwashes to deodorant efficacy and preservation of cosmetic products. The ingredient can be used across the complete spectrum of skin, and hair care applications.

ZENVIVO Aqua is a high molecular grade suitable as a film former in hair styling, sun care or decorative cosmetics or as a conditioning agent for leave-on and rinse-off skin and hair care formulations.

Sonja Gehm, Global Marketing Manager of the Business Unit Industrial & Consumer Specialties at Clariant, comments: “We are delighted to offer the personal care market a unique range of natural-based ingredients that combine moisturizing, repairing and protecting effects with an extraordinary gentle feel for skin and hair. Inspired by nature, our customers will be able to fulfill consumers’ desire for purity and effectiveness, to set themselves apart in the personal care industry.”

Reader enquiries

Clariant International Ltd
Rothausstrasse 61
4132 Muttenz 1
Switzerland

ClariantInternational

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Notes for editors

news.clariant.com

Clariant is an internationally active specialty chemical company based in Muttenz near Basel. The group owns over 100 companies worldwide and employed approx. 16,200 employees as of December 31, 2010.

In the financial year 2010, Clariant produced a turnover in excess of CHF 7 billion. Clariant is divided into twelve business units: Additives; Catalysis & Energy; Detergents & Intermediates; Emulsions; Functional Materials; Industrial & Consumer Specialties; Leather Services; Masterbatches; Oil & Mining Services; Paper Specialties; Pigments; Textile Chemicals.

www.kitozyme.com

Headquarted in Liege, Belgium, KitoZyme manufactures specialty ingredients based on a unique patented technology enabling industrial scale production of bio-polymers, namely high-purity chitin-glucan and chitosan.

These bio-polymers are exclusively produced from renewable, safe, traceable and non-animal sources. Dedicated to its customers and their needs, KitoZyme provide also tailor-made solutions and additional services in four market segments: Cosmetics, Health Nutrition, Beverages and Medical devices. For more information please contact: info@kitozyme.com.

® = product and service marks protected by Clariant in many countries.

™ = trade mark at introductory stage.