AVERY DENNISON SUPREME WRAPPING FILM – FASTER AND EASIER VEHICLE WRAPPING IN 19 NEW COLOURS

HAZERSWOUDE, the Netherlands - June 24, 2013 - Avery Dennison has added 19 new colours and textures to its popular Supreme Wrapping Film portfolio for vehicle wrapping. Now available in 69 different colours, Avery Dennison Supreme Wrapping Film delivers major benefits during both application and removal. Installers can apply wraps almost 20% faster than the average competitive products, as Supreme Wrapping Films are more slideable. Removal of the wrap is residue-free -- which can improve removal time by up to 90%.

Avery Dennison Supreme Wrapping Film meets the needs of both individuals and fleets. According to Joanna Wolska-Kinneging, Avery Dennison’s senior product management leader, sign and digital, “The full potential of vehicle wrapping has often not been realised in the past because it is perceived to be time-consuming and costly. With this high-performance material wrapping companies benefit from substantial productivity gains in both application and removal of the material. And it allows the creation of a highly customised look, with a showroom quality paint-like finish and the option to use textures.”

Supreme Wrapping Film provides a clear protective layer that gives a paint-like finish that lasts up to a maximum of 12 years. The film’s excellent conformability is suitable for all types of vehicles as it easily accommodates difficult curves and recesses. Avery Dennison’s unique Easy Apply™ RS adhesive has long-term removability properties, so film removal is problem-free even after long periods. In fact, vehicle paintwork is protected by the film during use, so residual vehicle values are higher.

Wolska-Kinneging adds, “Avery Dennison Supreme Wrapping Films are an extremely productive choice for commercial users, because of time savings during application, outstanding outdoor durability and the absence of cosmetic paint damage when a vehicle is sold.”

A colour-matching service supports precise branding requirements, and the product is offered at low minimum order quantities and is rapidly dispatched from distributors across Europe.

More information on how Supreme Wrapping Films can make vehicle wrapping more productive is available at graphics.averydennison.eu/SWF.

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