Avery Dennison

Avery Dennison Introduces New Global MDO Digital Facestock To Its Expansive HP Indigo-Certified Label Portfolio

New digital print-ready film offers clarity, conformability, sustainability and productivity

MENTOR, Ohio, March 26, 2012 — Avery Dennison Label and Packaging Materials has launched a new HP Indigo-certified digital print-ready version of its high-performance Global MDO film.

With the addition of this new facestock, Avery Dennison continues to expand its portfolio of HP Indigo-certified substrates. The broad and flexible portfolio is available in minimum order quantities.

Available in clear and white options, the new top-coated digital film laminate is part of Avery Dennison’s innovative machine direction orientated (MDO) film product line. The films feature a balance of properties that eliminate darts and wrinkles in high-speed dispensing environments and challenging packaging formats, ensuring greater shelf and brand appeal.

“The Global MDO digital facestock enables label and packaging brand owners to fully leverage their SKU strategies by taking advantage of the speed-to-market capabilities of HP Indigo digital printing. The expansive portfolio offers the ultimate flexibility in driving shelf impact with personalization and customization, late-stage differentiation and private label flexibility,” said David Collins, director, prime papers, Avery Dennison Labels and Packaging Materials.

    Global MDO digital facestock offers:

  • A digital top-coated product with excellent print quality and optimal ink adhesion.

  • Enhanced productivity for label printers and brand owners looking for operational effectiveness. The exceptional strength of 50 Micron MDO film and 23-micron polyester liner virtually eliminates line shutdowns due to web breaks. Avery Dennison's new S7000 adhesive technology increases productivity with up to 50-percent lower ooze and elimination of adhesive contamination in critical processes. The complete construction is approximately 50-percent thinner than today's standard product of PE85 film on glassine liner, so Global MDO delivers almost twice as many labels per roll, thereby delivering overall better operational efficiency throughout the supply chain.

  • Increased levels of sustainability. Based on findings of Avery Dennison™ Greenprint study, a product life cycle assessment methodology, Global MDO (due to lower material usage) produces 40-percent less solid waste, consumes 37-percent less energy and reduces greenhouse gas emissions by 10-percent compared to today’s standard products.

Reader enquiries

Avery Dennison
Willem Einthovenstraat 11
2342 BH Oegstgeest
Netherlands

+31 85 000 2000

www.averydennison.com

avery-dennison


Notes for editors


About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2011. Learn more at www.averydennison.com.

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Avery Dennison introduces new Global MDO Digital Facestock to its expansive HP Indigo-Certified label portfolio

 

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Rob Verbruggen
Avery Dennison

+31 85 000 2196

Rob.Verbruggen@​eu.averydennison.com

Ankiza Gakunu
EMG

+31 164 317 025

agakunu@​emg-pr.com

 

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