NEW FASSON LABELSTOCK ADDS A SUBTLE SPARKLE TO WINE LABELS

Leiden, The Netherlands - Fasson MC Perlé -- a special wet-strength pearlescent facestock -- is the latest addition to the Fasson range of self-adhesive materials for wine labelling. It offers a tactile finish as well as a subtle silver sheen for labels on high-value vintages, and joins the existing range of dedicated wine labelstocks in Avery Dennison Roll Materials Europe's extensive wine labelling catalogue, Preferred Product Portfolio, and Fasson Ideas Book. Together, these three sources offer a choice of 40 different self-adhesive product combinations for Europe's wine trade.

Selected for its visual appeal for high-value wines and FABs, and other high-end packaged goods, Fasson MC Perlé can be printed by all the print processes with both conventional and UV inks (to which it adds an extra sparkle), and is also suitable for hot foil stamping. It also offers good diecutting and waste-stripping characteristics.

Fasson MC Perlé is supplied as standard with Fasson S2045 -- a general-purpose, permanent, rubber-based adhesive -- in minimum order quantities as low as 1000M2. Even smaller wineries can therefore benefit from this new labelstock.

Details of Fasson MC Perlé, and of the full range of Fasson wine labelstocks, are available on request from Fasson sales representatives – or visit the website at www.europe.fasson.com.