Flairosol® turns horse care industry on its head

Flairosol® technology from Afa Dispensing Group provides the performance power and creative inspiration behind the revitalization of Carr & Day & Martin’s (CDM) iconic brand and the successful launch of new equine care range –Equimist 360. Launched in 2013, Flairosol is a propellant-free and non-regulated alternative to aerosols, carrying a trigger sprayer convenience that delivers a prolonged, fine and uniform mist spray from first to last drop. With its 360 degree spray capability, enabled by its bag-in-bottle technology, it offers a new way to spray, as well as a stylish and sleek design which is not common in the packaging industry.

Carr & Day & Martin is the first in the horse care market to embrace the innovative spray benefits of Flairosol. Speaking on behalf of CDM, David Haythornthwait, Owner, said: “Flairosol provides a unique method of application for our premium range of horse care products, which enables us to offer our customers a new industry standard. We are convinced that once our customers have experienced this revolutionary spray technology, they will never want to use a traditional dispenser again.”

Thanks to the added-value benefits, the leading horse care manufacturer now offers horse owners a delightful user experience. Flairosol dispenses the CDM products evenly and continuously all over the desired area, effectively covering the entire body of the horse. Because Flairosol can be used at any angle, it gives an uninterrupted, non-dripping spray, into areas which are difficult to reach, such as under the belly and the lower legs.

Stand-out aesthetics join the all-round performance and ease of use to convey a sense of style and quality befitting the premium product line. Evidencing Flairosol's extraordinary qualities that are valued by even the most discerning horse owner, Equimist 360 won the Horsecare Equipment & Clothing category of BETA International’s 2014 Innovation Awards.

Ariel Gratch, CEO of Afa Dispensing Group, commented: “The success of Flairosol with the CDM products is yet another demonstration that Afa's dispensing technologies, packaged in a stylish and eye-catching design, provide a user experience that delights the consumer and enhances the value of the underlying brand. With these qualities and its suitability for a wide range of consumer products, Flairosol is the transformative technology the market has been looking for following a long period during which almost every mass-produced consumer package had become a commodity.”

For more information and examples of industries touched by Flairosol, visit Afa Dispensing Group at Interpack – booth #A36 in hall 09.

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