Flairosol™ ImPress wins Dispensing Innovation Award 2013

The new Flairosol™ ImPress from Afa Dispensing Group (Afa) has won this year's “Dispensing Innovation Award” at the prestigious Paris Aerosol & Dispensing Forum 2013. The Award is designed to recognize and promote the most innovative products in the world of dispensing. An independent jury of industry experts representing multi-nationals, packaging manufacturers and the media presented the award to Afa on February 6, 2013.

Afa is a world leader in advanced dispensing technologies. For the introduction of Flairosol ImPress, Afa teamed up with Pokon Naturado BV, the number-one plant care brand in the Netherlands, to develop the horticultural application “Pokon Powerspray”. Pokon was inspired by the uniqueness of Flairosol Impress, choosing to launch the market’s first 2-in-1 leaf-fertilizer and leaf-shine indoor plant care product in the dispenser.

The Flairosol-Pokon Powerspray was recognized by the jury for its powerful misty spray from a non-pressurized, propellant-free package. Particular reference was made to the product’s ability to deliver a very good quality spray over a wide surface area, despite the absence of propellant gases. The environmental benefits of non-pressurized, VOC-free dispensing technology, combined with the attractive design and 360 degree functionality also contributed to Flairosol’s winning this coveted award.

Flairosol is an airless spray package based on Afa’s groundbreaking Flair® technology platform. It consists of a double-layered plastic bottle and a trigger-operated dispenser, which gives a consistent, fine, mist-like spray. Flairosol offers 360 degree spraying, while its curved design fits comfortably in the hand for an attractive look and feel. The combination of reusable dispensers and refill bottles adds to Flairosol’s environmental advantages.

“We were enthusiastic about Flairosol from the outset and saw it as a must-have solution for our customers,” comments Ben Scheer, Marketing Manager, Pokon. “The Flairosol dispensing system creates a modern and pleasing user experience, spraying very small droplets over a wide area of the plant with the power normally associated with an aerosol.”

“Our Flair-based products, and in particular Flairosol, are applicable to numerous segments, especially where Flair’s bag-in-a-bottle feature is important” says Dennis Stevens, Executive VP, Afa Dispensing Group. ”We thank Aerosol & Dispensing Forum for recognizing Flairosol’s value, and are looking forward to continuing our tradition of brand enhancement through innovative dispensing.”

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