09.08.2016

Avery Dennison® adds new Colorflow™ colours for car wraps

OEGSTGEEST, the Netherlands — August 9, 2016 — Avery Dennison Graphics Solutions introduced today the new Supreme Wrapping™ Film ColorFlow™ Series. The colour shifting films feature the performance and conformability of all Avery Dennison Supreme Wrapping Films. The ColorFlow Series includes five new colours with a unique finish: Rising Sun (Red/Gold), Urban Jungle (Silver/Green), Roaring Thunder (Blue/Red), Fresh Spring (Gold/Silver) and Rushing Riptide (Cyan/Purple).

“The new ColorFlow Series allows installers to create dynamic, colour shifting car wraps that are incredibly unique,” said Oliver Guenther, marketing director, Avery Dennison Graphics Solutions Europe. “When the light hits any of the five new colours, the film creates a fluid, shifting spectrum of colour that transforms the vehicle into a beautiful work of art.”

The ColorFlow Series has all the attributes of the Avery Dennison Supreme Wrapping Film portfolio. The multi-layer films combine colour, texture and clear protective layers, providing a smooth, paint-like finish that is both durable and dazzling.

“My peers and I are thrilled that Avery Dennison has developed the ColorFlow Series,” said Kenny Tonn, owner and installer at Brand Installers. “We’ve been waiting for quality colour shift films like these. The ColorFlow films install easily, last a long time and bring the wow factor. What more could we ask for?”

The films also feature patented Avery Dennison Easy Apply RS™ technology, providing high conformability and repositioning capability. With the addition of the ColorFlow Series, the Supreme Wrapping Film portfolio boasts over 80 colours and finishes for car wraps.

“A colour shift film with the great conformability of Avery Dennison films is a great new addition to the Supreme Wrapping Film portfolio,” said Robbert Buist, applicator from Modiforce, The Netherlands. “We can’t wait to get our hands on more of these ColorFlow films. There is so much potential to create some truly awesome projects.”

Avery Dennison ColorFlow Series are available from Avery Dennison representatives or vinyl distributors. Visit the Find a Distributor page on the Avery Dennison website to locate a distributor in your area.

For more information on Avery Dennison Supreme Wrapping Film ColorFlow Series, contact your local sales representative or go to graphics.averydennison.eu/swf.

Reader enquiries

Avery Dennison

Graphics Solutions
Willem Einthovenstraat 11
2342 BH Oegstgeest
Netherlands

www.averydennison.com

avery-dennison-graphics-solutions

AveryDennisonGraphicsEurope

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Notes for editors

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.eu. Join the Avery Dennison conversation at www.facebook.com/AverySupremeWrappingFilm and follow us @ADgraphics_EU on Twitter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

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Key Points

Five new colours with a unique finish
The multi-layer films combine color, texture and clear protective layers, providing a smooth, paint-like finish that is both durable and dazzling
High conformability and repositioning capability

Quote

“The new ColorFlow Series allows installers to create dynamic, colour shifting car wraps that are incredibly unique. When the light hits any of the five new colours, the film creates a fluid, shifting spectrum of colour that transforms the vehicle into a beautiful work of art.”

Oliver Guenther, marketing director, Avery Dennison Graphics Solutions Europe.

Quote

“My peers and I are thrilled that Avery Dennison has developed the ColorFlow Series. We’ve been waiting for quality colour shift films like these. The ColorFlow films install easily, last a long time and bring the wow factor. What more could we ask for?”

Kenny Tonn, owner and installer at Brand Installers.

Quote

“A colour shift film with the great conformability of Avery Dennison films is a great new addition to the Supreme Wrapping Film portfolio. We can’t wait to get our hands on more of these ColorFlow films. There is so much potential to create some truly awesome projects.”

Robbert Buist, applicator from Modiforce, The Netherlands.