Denimsandjeans Vietnam

Denim is backed by a history of success. As a consumer product, jeanswear has survived fashion changes and economic challenges many times before. This success is due in part to the versatility of the product itself. When I grew up in the 1960s, denim was considered radical; wearing jeans made social statement. Today, jeanswear may have a more mainstream connotation, but it is also often acceptable to wear jeans to business meetings. Times have changed, but denim has remained a staple for so many According to new book Denim Dudes, which looks at the street style and global business of denim, around 50% of the world is wearing a pair of jeans at any one time, and almost 4bn pairs are produced every year. The denim market, it’s estimated, is worth close to £50bn. In Topshop, they sell seven denim items every second.