Westfalia Fruit

Westfalia Fruit Attraction 2023 Press Kit

Fruit Attraction has become the commercial tool of reference for the worldwide marketing of fruit and vegetables. At Fruit Attraction 2023 in Madrid, for the first time Westfalia Fruit Group will be unveiling their Orchard of the Future and its virtual reality digital twin towards sustainable agriculture for more sustainable food.

Find out more about our Orchard of the Future and other trends in the avocado industry at our booth: Hall 10 / E-12.

Press Releases:

Westfalia appoints new President Europe with a focus on customer experience, collaboration and transformation

Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh fruit, has announced the appointment of Wim Destoop as President Europe from 2 October 2023.

Westfalia Fruit: Building the Orchard of the Future today

Westfalia Fruit, a renowned multinational supplier of avocados and an array of fresh fruits, unveiled, for the first time in virtual reality, its visionary "Orchard of the Future" at Fruit Attraction 2023 in Madrid. This innovative project, represents a pivotal advancement in avocado cultivation, underpinned by over 40 years of research and a commitment to sustainable practices. Sustainability has been at the heart of Westfalia Fruit's mission from its inception 74 years ago. Dr. Merensky's vision, encapsulated in the motto "To Do Good," serves as the guiding principle for the entire organisation. Today, operating in 17 countries across five continents, Westfalia Fruit remains committed to advancing sustainable agricultural practices. The Orchard of the Future project is the manifestation of this enduring commitment. It encompasses four pivotal focus areas, each with far-reaching implications for the entire avocado industry.

Westfalia Fruit: Pioneering Resilience in Global Avocado Supply Chains

Westfalia Fruit - the leading year-round multinational supplier of avocados, and an array of fresh produce to international markets around the globe unveils their forward-looking approach in striving to ensure the security of avocado supply chains amidst the formidable challenges confronting industries worldwide.

Westfalia Fruit unveils packhouse expansion plans in Mozambique

Westfalia Fruit is pleased to announce a significant development that underscores its steadfast commitment to propelling Mozambique's avocado sector forward. With a focus on fostering growth and innovation, the company is proud to unveil its upcoming packhouse expansion initiative.

Westfalia launches their first dedicated avocado ripening facility in India

Westfalia Fruit India is delighted to announce the launch of its first Avocado ripening facility in Mumbai, India. This will allow the company to supply avocados that are ready to eat to consumers in Mumbai and neighbouring areas.

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Notes for editors

About Westfalia Fruit

The multinational Westfalia Fruit Group is a leading supplier of fresh and processed produce to international markets, offering a diverse range of quality fruit and related products via its vertically integrated supply chain. Founded 74 years ago on guiding environmental, social, governance & sustainability principles. These practices, premised on the legacy of Dr Hans Merensky are at the heart of all that is done by the Group – “To Do Good”, – of which continue to underpin our approach today.

Today, operating in 17 countries spread over 5 continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.

As a frontrunner in the avocado industry, Westfalia grows, sources, ripens, packs, processes, and markets accredited avocados across the globe throughout the year. Value-added products include avocado oil, low-preservative guacamole, frozen avocado, and dried fruit.

Westfalia grows fruit in all major origins in the Americas and Africa and sources from partner orchards, giving the Group the most diverse avocado-growing footprint in the world. Westfalia’s dynamic and integrated supply chain from research to the consumer benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focus on varietal development, innovation, and environmental matters, and provides a pivotal role in defining the future of the global avocado industry.

A supplier of choice to retail, wholesale, and food-service customers, Westfalia operates sales offices in the UK, Europe, North America, Latin America, southern Africa, and Asia. Fruit is packed in diverse formats and expertly ripened to deliver optimal eating quality. For more information visit www.westfaliafruit.com.


Editorial enquiries

Danielle Willems
Westfalia Fruit

+27 011 076 8358


Maged Ochoa Ferrazzini

+31 164 317 012





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