PLMA 2026
19 May - 20 Feb 2025
www.plmainternational.com/events/world-private-label-international-trade-show
For nearly 40 years, PLMA’s annual World of Private Label International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that help their private label programmes succeed and grow.
PLMA’s 2026 World of Private Label will be held at the RAI Amsterdam Convention Centre on Tuesday 19 and Wednesday 20 May. During two days, the show will be the focal point of the largest concentration of private label professionals in the industry. Use the buttons below to find out more.
Key Themes & Topics for 2026
The 2026 event focuses on the evolution of store brands as the engine of modern retail growth. Key topics include:
Sustainability & Health: Focus on organic, plant-based, vegan, and free-from products, with ~30% of the show floor dedicated to these areas.
AI & Technology: Sessions will cover how data and AI are shaping product design and consumer-centric strategies.
Relationship Management: Discussions on manufacturer-retailer collaboration, focusing on cost recovery, transparency, and supply chain efficiency.
Strategic Growth: Highlighting the shift from purely cost-focused products to premium, innovative items.
Regulatory Changes: Updates on packaging laws, food safety, and traceability
11 May 2026
Avocado all day, every day: Westfalia Fruit unlocks new consumption moments at PLMA 2026
Westfalia Fruit, a global leader in the avocado industry, is redefining avocados from a weekend treat to an everyday habit, with its ready-to-use portfolio developed for growth. At PLMA 2026 (Hall 1, booth B44), Westfalia Fruit will exhibit a full product range, including fresh and ready-to-eat solutions on 19 and 20 May. The company features the scale of the opportunity ahead and highlights why Westfalia Fruit is the natural supplier of choice.