4 Feb 2026

Westfalia Fruit brings GEM® Gourmet Avocado experience to Fruit Logistica 2026

Westfalia Fruit, a global leader in the avocado industry, will present its GEM® Gourmet Avocado at Fruit Logistica 2026, reinforcing its continued focus on premium quality, innovation and category growth in the global avocado market.

At the Westfalia Fruit stand in Hall 5.2, Stand D-21, visitors will be invited to discover the GEM experience through live tastings and dedicated displays that highlight the variety’s superior taste, texture and eating quality. Retailers interested in experiencing GEM and exploring ranging opportunities are encouraged to meet with the Westfalia Fruit team during the show.

As avocado consumption continues to grow, shoppers are placing increasing importance on eating quality and reliability. More than 80 percent of consumers actively seek consistent quality, while over 60 percent indicate a willingness to pay more for better taste. This creates strong conditions for premium varieties such as GEM to develop within retail assortments.

GEM is Westfalia Fruit’s proprietary gourmet avocado, developed to deliver a richer and creamier eating experience. Compared with standard Hass-type avocados, GEM offers a naturally smoother texture, fuller flavour and more consistent performance, positioning it as a premium choice for consumers seeking higher-quality fruit and special occasion products.

Retail performance data confirms GEM’s ability to drive incremental value within the avocado category. 40 percent of GEM shoppers are new to the category, while approximately 80 percent of sales are incremental rather than substitutive. In addition, 30 percent of existing shoppers trade up to premium, with GEM supporting a price premium of 50 to 60 percent.

Over the coming seasons, Westfalia Fruit plans to expand GEM into additional markets by introducing the variety to new customers, harmonising branded packaging and aligning specifications across origins and regions to further strengthen consistency and eating quality.

“GEM is more than an avocado, it is a premium experience that elevates the category,” said Wim Destoop, Global Chief Customer Officer at Westfalia Fruit. “By combining superior eating quality with harmonised packaging and a clear visual identity, we are helping retailers unlock growth and offer shoppers something genuinely distinctive.”

Reader enquiries

Westfalia Fruit

www.westfaliafruit.com

WestfaliaFruit

avoexperts

westfaliafruitp

Notes for editors

About Westfalia Fruit

The multinational Westfalia Fruit Group is a leading supplier of fresh and processed produce to international markets, offering a diverse range of quality fruit and related products via its vertically integrated supply chain. Founded over 75 years ago on guiding environmental, social, governance & sustainability principles. These practices, premised on the legacy of Dr Hans Merensky are at the heart of all that is done by the Group.

Today, operating in 17 countries spread over 5 continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.

As a frontrunner in the avocado industry, Westfalia Fruit grows, sources, ripens, packs, processes, and markets accredited avocados across the globe throughout the year. Value-added products include avocado oil, low-preservative guacamole, frozen avocado, and dried fruit.

Westfalia Fruit grows fruit in all major origins in the Americas and Africa and sources from partner orchards, giving the Group the most diverse avocado-growing footprint in the world. Westfalia Fruit's dynamic and integrated supply chain from research to the consumer benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focus on varietal development, innovation, and environmental matters, and provides a pivotal role in defining the future of the global avocado industry.

A supplier of choice to retail, wholesale, and food-service customers, Westfalia Fruit operates sales offices in the UK, Europe, North America, Latin America, southern Africa, and Asia. Fruit is packed in diverse formats and expertly ripened to deliver optimal eating quality. For more information visit www.westfaliafruit.com.