1 Oct 2025
Westfalia FRUIT ATTRACTION 2025 Press Kit
Fruit Attraction has become the commercial tool of reference for the worldwide marketing of fruit and vegetables. At FRUIT ATTRACTION 2025 in Madrid, Westfalia Fruit Group will highlight some of its latest innovations and initiatives.
Find out more about other trends in the avocado industry at our Stand 10C07 – Pavilion P10.
Press Releases:
From Avocado Varietal Innovation to Driving Market Growth: Westfalia Fruit Demonstrates the Future of Avocados at Fruit Attraction 2025
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, will showcase a series of groundbreaking initiatives that demonstrate its ongoing commitment to innovation and sustainability at Fruit Attraction 2025 in Madrid (30 September – 2 October). From pioneering research in varietal development, to advancing sustainable supply chain solutions and driving market growth through insights and customer collaboration, visitors to the stand will be able to explore how Westfalia continues to set new standards for the fresh produce industry worldwide.
Future-proofing the Avocado industry: Westfalia Fruit’s Varietal Development Program is Leading The Way
Westfalia Fruit, a leading multinational supplier of avocados and other fresh produce, has unveiled its unique collection of avocado varieties —one of the most diverse of its kind globally. Situated in one dedicated orchard, containing up to three trees each of more than 140 avocado varieties from around the world, this invaluable ‘genetic library’ is a cornerstone of Westfalia’s “Orchard of the Future”: over 50 hectares of land at Westfalia Fruits research and development hub in Tzaneen, South Africa. Where researchers are breeding the avocado varieties of the future.
Westfalia Fruit and AgroSustain Advance Sustainable Innovation in Avocado Supply Chain
Westfalia Fruit, a global leader in the avocado industry with a legacy spanning over 75 years, is proud to announce its collaboration with AgroSustain, a pioneering agri-tech company focused on sustainable crop protection. The partnership marks a significant step forward in maintaining quality, reducing food loss and chemical residues across the fresh produce supply chain.
From Supply to Strategy: Westfalia Fruit Strengthens Marketing and Development Capabilities
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has established a new Customer Development Team, led by newly appointed Dani Busseni as Global Head of Customer Marketing and Development. The new appointments combine market insights, commercial strategy and category management expertise to identify growth opportunities for both customers and growers.
Reader enquiries
Westfalia Fruit
Notes for editors
About Westfalia Fruit
The multinational Westfalia Fruit Group is a leading supplier of fresh and processed produce to international markets, offering a diverse range of quality fruit and related products via its vertically integrated supply chain. Founded over 75 years ago on guiding environmental, social, governance & sustainability principles. These practices, premised on the legacy of Dr Hans Merensky are at the heart of all that is done by the Group – “To Do Good”, – of which continue to underpin our approach today.
Today, operating in 17 countries spread over 5 continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.
As a frontrunner in the avocado industry, Westfalia grows, sources, ripens, packs, processes, and markets accredited avocados across the globe throughout the year. Value-added products include avocado oil, low-preservative guacamole, frozen avocado, and dried fruit.
Westfalia grows fruit in all major origins in the Americas and Africa and sources from partner orchards, giving the Group the most diverse avocado-growing footprint in the world. Westfalia’s dynamic and integrated supply chain from research to the consumer benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focus on varietal development, innovation, and environmental matters, and provides a pivotal role in defining the future of the global avocado industry.
A supplier of choice to retail, wholesale, and food-service customers, Westfalia operates sales offices in the UK, Europe, North America, Latin America, southern Africa, and Asia. Fruit is packed in diverse formats and expertly ripened to deliver optimal eating quality. For more information visit www.westfaliafruit.com.
Related images
From Avocado Varietal Innovation to Driving Market Growth: Westfalia Fruit Demonstrates the Future of Avocados at Fruit Attraction 2025.
(Photo: Westfalia Fruit, PR053)
Untreated Agrosustain fruit at 6 days room temperature. (Photo: Westfalia Fruit, PR055)
Treated Agrosustain fruit at 6 days room temperature. (Photo: Westfalia Fruit, PR055)
From Supply to Strategy: Westfalia Fruit Strengthens Marketing and Development Capabilities. (Photo: Westfalia Fruit, PR050)
Editorial enquiries
Janine Hatfield
Westfalia Fruit
janine.hatfield@westfaliafruit.com
Vera Kiseleva
EMG