Sittard, The Netherlands - August 18, 2015 - SABIC’s campaign Stories of Possible was named the winner of a Silver Stevie® Award in the “Communications or PR Campaign of the Year – Marketing Business-to-Business” category, and a Bronze Stevie® Award in “Brand Experience of the Year - Business-to-Business” of the 12th Annual International Business Awards today.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small - are eligible to submit nominations. The 2015 IBAs received entries from more than 60 nations and territories.

Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the Ritz-Carlton Hotel in Toronto, Canada on 23 October.

More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Start-up of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.

“We are delighted and thankful for such recognition” - says Claudia Hammerich, Director Corporate Communications Europe at SABIC - “SABIC’s vision is to become the world’s preferred leader in Chemicals. Stories of Possible reveals why our customers chose SABIC as their supplier and shows how value chain collaboration enables to materialize a better quality of life for us all.”

The Stories of Possible campaign is to capture, in a series of six personal stories, our customers' ambition and how SABIC helps to ‘make possible’ their visions to create value for the long term. SABIC’s customers starring in the campaign are: Kringlan Composites, Elopak, Kartell, Plast-Box, the Spanish City of Cartagena and Siemens. Launched in June 2015, Stories of Possible are hosted at and streamed from Each story is being shared via social media by SABIC’s employees and customers.

“Stories of Possible celebrates entrepreneurship” - enthuses the creator of campaign, Aline Stanworth, Communications Leader Engineering Resins, SABIC’s Innovative Plastics SBU Europe - “Both customers and SABIC consider this campaign an innovative approach to branding in the chemicals industry and vertical markets. Our value chain appears in film to show the vision, the science and the importance of relationships to bring to market products and technologies that we use every day.”

Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated in the judging process from May through early August. Some judges voiced comments such as: “I loved the story telling approach”, “Great Communications & PR Campaign” and “Interesting concept and great use of emotive marketing and employee advocacy”.

“The IBAs grow in stature and renown every year, and with that the number and quality of entries increases,” said Michael Gallagher, president and founder of the Stevie Awards. “This year’s judges were treated to more than 3,700 stories of success and achievement around the world. We thank the judges for their time and feedback, and we congratulate the Gold, Silver and Bronze Stevie winners whom we’ll celebrate in Toronto in October.”

Details about The International Business Awards and the lists of Stevie Award winners are available at

Reader enquiries

Europaboulevard 1
6135 LD Sittard
+31 164 29 2217

Notes for editors

• SABIC and brands marked with ™ are trademarks of SABIC or its subsidiaries or affiliates.
• High-resolution photos are available upon request.
• SABIC should be written in every instance in all uppercase.


Saudi Basic Industries Corporation (SABIC) ranks as the world’s third largest diversified chemical company. The company is among the world’s market leaders in the production of polyethylene, polypropylene and other advanced thermoplastics, glycols, methanol and agri-nutrients.

SABIC recorded a net profit of SR 23.3 billion (US$ 6.2 billion) in 2014. Sales revenues for 2014 totaled SR 188.1 billion (US$ 50.2 billion). Total assets stood at SR 340 billion (US$ 90.7 billion) at the end of 2014.

SABIC’s businesses are grouped into Chemicals, Polymers, Agri-Nutrients, Metals and Innovative Plastics. It has significant research resources with innovation hubs in five key geographies – USA, Europe, Middle East, South East Asia and North East Asia. The company operates in more than 50 countries across the world with around 40,000 employees worldwide.

SABIC manufactures on a global scale in Saudi Arabia, the Americas, Europe and Asia Pacific.

Headquartered in Riyadh, SABIC was founded in 1976 when the Saudi Arabian Government decided to use the hydrocarbon gases associated with its oil production as the principal feedstock for production of chemicals, polymers and fertilizers. The Saudi Arabian Government owns 70 percent of SABIC shares with the remaining 30 percent held by private investors in Saudi Arabia and other Gulf Cooperation Council countries.


Stevie Awards are conferred in six programs: The International Business Awards, The American Business Awards, the Asia-Pacific Stevie Awards, the German Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at

Related images


Editorial enquiries

Aline Stanworth

+31 164 29 2217

Claudia Hammerich





More news from