SABIC unveils new TRUCIRCLE range of breakthrough circular polymer solutions at K 2019

  • SABIC introduces TRUCIRCLE initiative encompassing circular materials and technologies to enable consumer product manufacturers to deliver greater sustainability
  • SABIC flagship certified circular polymer solutions for sustainable materials take centre stage at K 2019
  • Ground-breaking product made from wholly recycled mixed plastic waste on display from consumer brand leaders including Unilever and Tupperware Brands 

DÜSSELDORF, GERMANY, October 16, 2019 - SABIC, a global leader in the chemical industry, is launching its pioneering range of circular solutions to help manufacturers address one the planet’s most urgent sustainability challenges – the reduction of mixed plastic waste. Under the theme ‘Making a World of Difference Together’, SABIC is at K 2019 in Dusseldorf, Germany from 16-23 October where it has unveiled its TRUCIRCLE initiative for circular solutions.

The TRUCIRCLE initiative and solutions being showcased at K 2019 include SABIC’s flagship certified circular polymers from the chemical recycling of mixed plastic waste, certified renewable polymers, its new polycarbonate (PC) based on certified renewable feedstock, and mechanical recycled polymers.

Additionally, SABIC will be highlighting its Design for Recyclability for the creation of packaging products, which from their inception, aim to minimize waste and help to enable 100% recyclability. In particular SABIC is introducing its new LLDPE polymer, which is designed for creating biaxially oriented polyethylene (BOPE) films.

A major highlight of the TRUCIRCLE showcase will be an array of highly anticipated consumer products developed by SABIC’s brand-leading customers, leveraging the company’s ground-breaking sustainable polymer solutions.

“SABIC is proud to be showcasing its breakthrough TRUCIRCLE solutions at the world’s leading show for the plastics industry”, said Dr. Bob Maughon, Executive Vice President Technology, SABIC.

“But what makes our presence exceptional this year is such an impressive delivery of the most innovative and high-quality sustainable packaging solutions from so many brand leaders.

SABIC is keenly aware of its responsibility to drive the circular economy forward in order to protect our planet and it is testament to our technology expertise that these industry frontrunners have committed to partner with us.”

Using SABIC’s certified circular polymers to create some of the world’s first food and personal care packaging made entirely from recycled mixed plastic waste, there will be couple of new products from Unilever:

  • The new wholly recycled Magnum® ice cream tubs are made of SABIC’s newly developed impact polypropylene for frozen foods.
  • Knorr® bouillon powder containers for professional kitchens made from SABIC® FLOWPACT PP impact copolymer helping with lightweight packaging that is safe for food contact while offering robust performance for high stack ability and easy processing.
  • The new airless packaging of EVERCALM Global Protection Day Cream from REN Clean Skincare uses SABIC’s certified circular PP polymers for the container, closure and other parts providing transparent look and feel while supporting easy assembly of complex parts without compromising aesthetics.

Together with Vinventions, leader in wine closure design and engineering, SABIC will reveal a fully sustainable and certified circular BlueLine wine closures prototype. And a stand-up pouch from Walki is on display which features a food contact barrier layer made from SABIC’s circular materials.
In addition, Tupperware Brands will be presented through the portable, reusable Tupperware® Eco Straw and a new drinking tumbler, both made from a lightweight, phthalate-free circular PP polymer providing consumers with a solution to help reduce the use of single-use plastic waste both through the material used and the intended use of the products.

Close collaboration with SIG Combibloc packaging company has resulted in SIGNATURE PACK cartons coated with plastic made from SABIC’s certified renewable PE. Made to the same high specifications as existing PE products, the new bio-based PE uses a second-generation, animal free, bio-based feedstock such as waste from wood pulping process and it is ISCC PLUS certified. This product is an easy drop-in solution to current production processes and complies with food safety regulations. Commercially available packaging products using these new polymers are on display at SABIC’s booth including CoolBest® juice cartons from RIEDEL and new organic milk cartons from Candia, part of French diary company SODIAAL. Both carton packaging solutions feature SABIC’s renewable polypropylene (PP) polymers for their caps and closures.

SABIC’s certified circular polymers are being produced using a pyrolysis oil feedstock created from the recycling of low quality, mixed plastic waste otherwise destined for incineration or landfill, but also making their way into our oceans and waterways. SABIC is now introducing volumes of this alternative feedstock into its existing Geleen production site in The Netherlands. As a disruptive innovation, the introduction of SABIC’s certified circular polymers aim to create a new value chain, where SABIC, its upstream suppliers and key downstream customer partners work in tandem to upcycle mixed plastic waste back to the original polymer, thereby enabling circular reuse of the planet’s natural resources.

To learn more about SABIC’s TRUCIRCLE circular solutions, please visit SABIC’s stand #D42 hall 6 at K 2019 in Dusseldorf from October 16 – 23, 2019 or go to

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Notes for editors

  • SABIC and brands marked with ™ are trademarks of SABIC or its subsidiaries or affiliates.
  • SABIC should be written in every instance in all uppercase.


SABIC is a global leader in diversified chemicals headquartered in Riyadh, Saudi Arabia. We manufacture on a global scale in the Americas, Europe, Middle East and Asia Pacific, making distinctly different kinds of products: chemicals, commodity and high performance plastics, agri-nutrients and metals.

We support our customers by identifying and developing opportunities in key end markets such as construction, medical devices, packaging, agri-nutrients, electrical and electronics, transportation and clean energy.

SABIC recorded a net profit of US$ 5.7 billion in 2018. Sales revenues for 2018 totaled US$ 45 billion while total assets stood at US$ 85 billion. Production in 2018 was 75.3 million metric tons.

SABIC has more than 33,000 employees worldwide and operates in around 50 countries. Fostering innovation and a spirit of ingenuity, we have 11,738 global patent filings, and have significant research resources with innovation hubs in five key geographies – USA, Europe, Middle East, South Asia and North Asia.


Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 155,000 employees and generated sales of €51 billion in 2018. Over half (60%) of the company’s footprint is in developing and emerging markets. Unilever has around 400 brands found in homes all over the world, including Dove, Knorr, Dirt Is Good, Rexona, Hellmann’s, Lipton, Wall’s, Lux, Magnum, Axe, Sunsilk and Surf.

Unilever’s Sustainable Living Plan (USLP) underpins the company’s strategy and commits to:   

  • Helping more than a billion people take action to improve their health and well-being by 2020.   
  • Halving the environmental impact of our products by 2030.   
  • Enhancing the livelihoods of millions of people by 2020.   

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. In 2018, the company’s Sustainable Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017. 

Since 2010 we have been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have already made significant progress and continue to expand our ambition – most recently committing to ensure 100% of our plastic packaging is fully reusable, recyclable or compostable by 2025. While there is still more to do, we are proud to have been recognised in 2019 as a leader in the Dow Jones Sustainability Index, and as the top ranked company in the GlobeScan/SustainAbility Global Corporate Sustainability Leaders survey, since 2011. 


Vinventions’ vision is to be the most innovative, most sustainable and most trusted global supplier of Complete Wine Closure Solutions to the still and sparkling wine industry. Protecting every seventh bottle of wine worldwide with its closure solutions, Vinventions is the second largest wine closure supplier globally with strong organic sales growth in 2018. Today, Vinventions employs over 550 associates globally and operates seven production sites in USA, Belgium, Germany, France, Argentina, South Africa and China. The leadership values of Vinventions are based on customer proximity, innovation, local entrepreneurship, open teamwork, sustainability and long-term responsibility.

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Walki Group is a leading producer of technical laminates and protective packaging materials, specializing in the production of fibre based, intelligent, multi-laminate products for markets ranging from energy saving construction facings and construction membranes to barrier packaging applications. The Group has plants in Finland, Germany, the Netherlands, Poland, the UK, Russia and China with a workforce of about 900 people. Annual net sales for the Group are over 300 million Euros.

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Tupperware Brands Corporation, through an independent sales force of 3.0 million, is the leading global marketer of innovative, premium products across multiple brands utilizing social selling. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products through the Avroy Shlain, Fuller Cosmetics, NaturCare, Nutrimetics and Nuvo brands.

For more information, follow Tupperware Brands on Facebook @TupperwareBrandsCorp, on Instagram at @TupperwareBrandsCorp and on Twitter at @TupperwareWW.


ISCC (International Sustainability and Carbon Certification) is a globally leading sustainability certification system. It is applied by more than 3,300 companies in 100 countries. ISCC is an independent multi-stakeholder system used to verify compliance with strict sustainability, GHG and traceability requirements. The certification is carried out by independent third-party organizations. ISCC is a high-level standard, widely recognized by authorities and industry initiatives. It is governed by the ISCC Association comprising 112 Members. SABIC is a Member of the ISCC Association. A key objective of ISCC is to support the circular- and bioeconomy.

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