Ricor: personal television changes the concept of tele-viewing

Ricor, the Russian Innovative Corporation, has developed a personal television technology. This breakthrough technology dramatically changes the traditional viewing experience. The technology is aimed at creation of a user-friendly infotainment environment for each individual viewer.

Personal television includes a personal channel, personal news and personal advertising. The personal television technology allows the viewer to build his own channel. The viewer needs to specify his preferences only once to get his favorite movies and programs on a regular basis at any convenient time. The Ricor Digital Adviser STB constantly analyses what the viewer really liked and subsequently offers a more accurate selection of programs.

The Ricor Digital Adviser also chooses news that meets the interests of a particular viewer and offers it to watch at his convenience. The user can access a list of the latest news on various topics and choose what to watch, from what sources and the depth of coverage. Interactive news allows him to get additional information in realtime.

The Ricor technology selects commercials relevant to the interests of the viewer, thereby solving the problem of the consumer’s negative attitude towards advertising. The advertisers can benefit from the opportunity to make their advertising more targeted, i.e. directed to specific audience groups, and consequently more effectively placed.

The user can access the EPG (Electronic Program Guide), personal channel listings, interactive news and plan his viewing schedule. The technology also allows activation of parental control via the mobile phone, checking of the security cameras and control of the home security system.

According to Armen Margaryan, President, Ricor Corporation, “Personal television technology not only changes the viewing experience, from now on the viewer can create his own unique TV world. Of importance is that Ricor technologies create a comfortable living space for the individual.”

Reader enquiries