Fruit Attraction 2026
| IFEMA Madrid, Spain |
6 - 8 Oct 2026
www.ifema.es/en/fruit-attraction
Fruit Attraction 2026 is the 18th edition of the leading international trade fair for the fruit and vegetable sector.
Core Focus & Highlights
The event serves as the global epicenter for fresh produce professionals, with a specific focus on four specialized areas:
Fresh Produce: The central hub for trading fresh fruits, vegetables, aromatic herbs, and nuts.
Innova & Tech: Dedicated to agricultural research, biotechnology, and digitalization in farming.
Fresh Food Logistics: Focused on cold chain management, transport, and storage solutions for perishable goods.
Auxiliary Industry: Covering the entire value chain, including seeds, fertilizers, packaging, and labeling.
26 Oct 2026
Westfalia Fruit’s Tanzanian grower programme expands from four to more than 350 smallholder growers
Westfalia Fruit, a global leader in the avocado industry, is working with more than 350 smallholder avocado growers in Tanzania’s Njombe region through a grower development programme that started with four participants three years ago. Some of those growers have since made the step from smallholder to commercial grower. The company took a delegation of these growers to India to see at first hand how their fruit reaches Indian shoppers.
12 Oct 2026
Westfalia Fruit launches updated Sustainability Strategy, building on 58% renewable electricity
Westfalia Fruit, a global leader in the avocado industry, has launched an updated global Sustainability Strategy built around four priorities: efficient water use, carbon management, waste reduction, and biodiversity protection. The strategy is already visible across the business. The share of renewable electricity in the company’s operations has risen from 18% in 2021 to 58% in 2025 and the company is working with growers and other international fresh produce companies on water in Chile’s Aconcagua Valley.