
13 Oct 2026
Westfalia Fruit - IFPA Orlando Press Kit
Discover how Westfalia Fruit is growing the avocado category through innovation, sustainability and a more circular approach to agriculture, building on a legacy of environmental stewardship and social responsibility. From fresh avocados to convenient avocado solutions, explore our expanding global footprint and agile, fully integrated supply chain, bringing the full potential of avocados to life.
Meet the AvoExperts at IFPA Orlando, booth 581, from October 14–16, 2026, at the Orange County Convention Center.
Westfalia Fruit connects Colombia’s diverse avocado growing regions to the U.S. market
Westfalia Fruit, a global leader in the avocado industry, now grows and sources avocados from 7 key regions in Colombia. Each region brings its own climate, altitude and rhythm, and that diversity is what allows Westfalia Fruit to offer consistent, high-quality avocados all year round with promotable volume all season long.
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Westfalia Fruit Group
Notes for editors
About the Westfalia Fruit Group
The multinational Westfalia Fruit Group is a leading supplier of fresh and convenience avocado products to international markets. The Group also offers a wider, diverse basket of fruit and related products through its vertically integrated supply chain throughout the year. Founded more than 75 years ago on guiding environmental, social, governance, and sustainability principles, these practices, rooted in the legacy of our founder, Dr Hans Merensky, remain at the heart of everything the Group does.
Today, operating in 17 countries across five continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.
As a frontrunner in the avocado industry, with involvement across the entire supply chain, from the selection of plant material through to supply to customers globally, Westfalia Fruit grows, sources, ripens, packs, processes, and markets accredited avocados around the world. Convenience avocado products include guacamole, smashed avocado, avocado cubes, slices and halves, avocado oils and dried mango.
Westfalia Fruit grows fruit in all major origins across the Americas and Africa and also sources from partner orchards, giving the Group one of the most diverse avocado-growing footprints in the world. Westfalia Fruit’s dynamic and integrated supply chain, spanning from research to the consumer, benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focuses on varietal development, innovation, and environmental matters, and plays a pivotal role in shaping the future of the global avocado industry.
A supplier of choice to retail, wholesale, and foodservice customers, Westfalia Fruit operates sales offices across the UK, Europe, North America, Latin America, southern Africa, and Asia. Pack and product formats are tailored to customer requirements, delivering quality, service, and innovation. For more information, visit www.westfaliafruit.com.
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Jelle Wigboldus
Westfalia Fruit Group
Jelle.Wigboldus@westfaliafruit.com
Elena Loseva
EMG