5 Oct 2026

Westfalia Fruit - Fruit Atrraction Press Kit

Westfalia Fruit will showcase how they are growing the avocado category through innovation, sustainability and a more circular approach to agriculture. They continue to build on a legacy rooted in environmental stewardship and social responsibility.

Come and learn how they are bringing the full avocado category to life. From fresh to convenience avocado solutions, their offer is supported by an expanding global footprint and an agile, unmatched, fully integrated supply chain.

Meet the AvoExperts in Hall 10, Stand 10C07.

Westfalia Fruit’s Tanzanian grower programme expands from four to more than 350 smallholder growers

Westfalia Fruit, a global leader in the avocado industry, is working with more than 350 smallholder avocado growers in Tanzania’s Njombe region through a grower development programme that started with four participants three years ago. Some of those growers have since made the step from smallholder to commercial grower. The company took a delegation of these growers to India to see at first hand how their fruit reaches Indian shoppers.

Westfalia Fruit launches updated Sustainability Strategy, building on 58% renewable electricity

Westfalia Fruit, a global leader in the avocado industry, has launched an updated global Sustainability Strategy built around four priorities: efficient water use, carbon management, waste reduction, and biodiversity protection. The strategy is already visible across the business. The share of renewable electricity in the company’s operations has risen from 18% in 2021 to 58% in 2025 and the company is working with growers and other international fresh produce companies on water in Chile’s Aconcagua Valley.

Reader enquiries

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Notes for editors

About the Westfalia Fruit Group

The multinational Westfalia Fruit Group is a leading supplier of fresh and convenience avocado products to international markets. The Group also offers a wider, diverse basket of fruit and related products through its vertically integrated supply chain throughout the year. Founded more than 75 years ago on guiding environmental, social, governance, and sustainability principles, these practices, rooted in the legacy of our founder, Dr Hans Merensky, remain at the heart of everything the Group does.

Today, operating in 17 countries across five continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.

As a frontrunner in the avocado industry, with involvement across the entire supply chain, from the selection of plant material through to supply to customers globally, Westfalia Fruit grows, sources, ripens, packs, processes, and markets accredited avocados around the world. Convenience avocado products include guacamole, smashed avocado, avocado cubes, slices and halves, avocado oils and dried mango.

Westfalia Fruit grows fruit in all major origins across the Americas and Africa and also sources from partner orchards, giving the Group one of the most diverse avocado-growing footprints in the world. Westfalia Fruit’s dynamic and integrated supply chain, spanning from research to the consumer, benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focuses on varietal development, innovation, and environmental matters, and plays a pivotal role in shaping the future of the global avocado industry.

A supplier of choice to retail, wholesale, and foodservice customers, Westfalia Fruit operates sales offices across the UK, Europe, North America, Latin America, southern Africa, and Asia. Pack and product formats are tailored to customer requirements, delivering quality, service, and innovation. For more information, visit www.westfaliafruit.com.