26 Aug 2025

Meeting Asia’s Taste for Avocados – Westfalia Fruit at Asia Fruit Logistica 2025

Westfalia Fruit, a global leader in the avocado industry, is proud to exhibit at Asia Fruit Logistica 2025.

“The appetite for avocados in Asia is growing rapidly, making this an exciting time to collaborate with customers and partners to develop the category,” says Hans Boyum, Customer Director – Developing Markets. “Our diverse production footprint across Africa and South America gives customers confidence in our ability to deliver consistently high-quality avocados year-round.”

Westfalia Fruit has been supplying avocados from Chile, Peru, and Colombia into Asian markets for over eight years. Peru in particular, has seen strong growth in Japan, South Korea, and China. More recently, market access has expanded to include African origins such as South Africa and Tanzania—an exciting development that enhances supply flexibility and complements existing sources.

“Over time, we’ve gained valuable insights and a deep appreciation for the region,” Hans adds. “We’re eager to share our learnings and firsthand experience with customers and demonstrate how we can support growth in this dynamic category.”

Combining global expertise with strong regional partnerships and local insights, Westfalia Fruit delivers sustainably sourced, premium avocados. The company’s commitment to quality and innovation is reflected in a diverse offering, from fresh avocados to convenient formats including frozen avocado and guacamole, designed to meet the evolving needs of the Asian consumers.

At Asia Fruit Logistica, visitors will have the opportunity to meet Westfalia Fruit colleagues from South America and South Africa and explore the extended product range. In addition to avocados and avocado-based convenience products ideal for the foodservice market, Westfalia also offers cherries, citrus, blueberries and mangos.

Visit Westfalia Fruit in Hall 5, Stand 5R45.

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About Westfalia Fruit

The multinational Westfalia Fruit Group is a leading supplier of fresh and processed produce to international markets, offering a diverse range of quality fruit and related products via its vertically integrated supply chain. Founded 75 years ago on guiding environmental, social, governance & sustainability principles. These practices, premised on the legacy of Dr Hans Merensky are at the heart of all that is done by the Group – “To Do Good”, – of which continue to underpin our approach today.

Today, operating in 17 countries spread over 5 continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.

As a frontrunner in the avocado industry, Westfalia grows, sources, ripens, packs, processes, and markets accredited avocados across the globe throughout the year. Value-added products include avocado oil, low-preservative guacamole, frozen avocado, and dried fruit.

Westfalia grows fruit in all major origins in the Americas and Africa and sources from partner orchards, giving the Group the most diverse avocado-growing footprint in the world. Westfalia’s dynamic and integrated supply chain from research to the consumer benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focus on varietal development, innovation, and environmental matters, and provides a pivotal role in defining the future of the global avocado industry.

A supplier of choice to retail, wholesale, and food-service customers, Westfalia operates sales offices in the UK, Europe, North America, Latin America, southern Africa, and Asia. Fruit is packed in diverse formats and expertly ripened to deliver optimal eating quality. For more information visit www.westfaliafruit.com.