15 Oct 2025

Syensqo launches Easysoft PA, a bio-based additive designed to enhance the sensorial experience delivered by fabric softeners

This advanced polymer technology enables fabric softeners to sustainably and effectively deliver long-lasting fragrance and softness benefits

Brussels, October 15, 2025 - Syensqo expands its portfolio of bio-based solutions for home care with the launch of Easysoft PA, a novel fabric softener additive designed to enhance consumers’ sensorial experience.

Fragrance has long been recognized as the top purchase driver in fabric care, shaping consumer loyalty and creating opportunities for differentiation. Easysoft PA addresses this trend by enabling efficient scent delivery and improving fragrance deposition from fabric softeners, ensuring the long-lasting freshness that consumers desire.

“Easysoft PA is at the sweet spot of the cost–performance–sustainability equation,” says Max Chabert, Home Care Global Marketing Manager at Syensqo. “By enabling formulators to efficiently deliver superior fragrance and softness, we are empowering fabric softener brands to respond to consumer demands while capturing opportunities for premiumization.”

At the heart of Easysoft PA lies Syensqo’s proprietary guar-based polymer technology, engineered to deliver exceptional benefits at low inclusion levels. This innovation enables formulators to:

Reduce quat content while maintaining or enhancing softness, yielding both carbon and cost efficiency.
Improve fragrance performance from both oils and encapsulates, offering consumers a richer sensorial experience while providing consistent rheology and stable formulations.

Versatility across concentrations is another key advantage. From low concentration to ultra-concentrated fabric softener, Easysoft PA is compatible with all formats, providing brands with a flexible solution adaptable to diverse market segments.

With Easysoft PA, Syensqo once again reaffirms its commitment to sustainable innovation that enhances everyday experiences for consumers while driving efficiency and value for the industry.

Reader enquiries

Syensqo
Rue de la Fusée 98
1130 Brussels
Belgium

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Notes for editors

About Syensqo

Syensqo is a science company developing groundbreaking solutions that enhance the way we live, work, travel and play. Inspired by the scientific councils which Ernest Solvay initiated in 1911, we bring great minds together to push the limits of science and innovation for the benefit of our customers, with a diverse, global team of more than 13,000 associates in 30 countries.

Our solutions contribute to safer, cleaner, and more sustainable products found in homes, food and consumer goods, planes, cars, batteries, smart devices and healthcare applications. Our innovation power enables us to deliver on the ambition of a circular economy and explore breakthrough technologies that advance humanity.

Learn more at www.syensqo.com.

Related images

Syensqo launches Easysoft PA, a bio-based additive designed to enhance the sensorial experience delivered by fabric softeners.
(Photo: Syensqo, PR097)

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