Sustainability Academy Presents Educational Workshop:  Six Ways to Market Your Sustainability Advantage

SAYVILLE, NY – March 15, 2022: The SGP Foundation, sister company of the Sustainable Green Printing Partnership (SGP), announced today its Sustainability Academy will offer a three-part educational series titled "Six Ways to Market Your Sustainability Advantage." The workshop will be given by David Murphy, founder & CEO of Nvent Marketing.

"Print buyers increasingly expect their print providers to practice sustainability," said Murphy. "Print providers should understand this and learn how to position and promote their sustainability commitment as a differentiator in a competitive market. This is not a one-time task, but rather an ongoing best practice that can yield incremental business from discerning buyers. The goal of the workshop is to share new developments and best practices for prospective customers to find and connect with sustainable printers and suppliers in the printing industry."

The three-part educational workshop series: "Six Ways to Market Your Sustainability Advantage" includes:

Session 1 - SEO for Sustainable Printers - Get Your Business Found on Google for "Sustainable Printing Companies"

  • How search engines work
  • Optimizing your website for search engines
  • Choosing the right search keywords for your business
  • Writing about what your customers care about
  • Showing Google why you matter
  • Setting targets, expectations, budgets, and timelines

Session 2 - Internet Advertising - Should You Pay Mark Zuckerberg to Promote Your Sustainable Printing Business?

  • How advertising works on Google, Facebook, and LinkedIn
  • Which digital ad channel is best for your print business and why
  • When to pay for internet leads, when not to, and why
  • When should you pay Facebook to boost your posts?
  • How to maximize the ROI of your digital ad spend

Session 3 - Social Media and PR - Do These Strategies Get Anyone to Buy Print?

  • TikTok, LinkedIn, or nothing at all - What works, what doesn't, what to expect
  • Likes or Shares - Who cares?
  • How and where to spend your time on social media
  • Public relations strategies for SGP members

“SGP is offering this digital marketing workshop to help certified printers and community members to apply digital innovation to better market their sustainability advantage," said Theresa Vanna, SGP Vice Chair of Marketing and Primex Plastic representative. “Thanks to Nvent Marketing, an SGP Gold Patron, for offering this low-cost program that can help SGP community members leverage their sustainability advantage in digital marketing programs.”

The cost to participate is $199 for SGP Community Members which includes SGP Facilities, SGP Applicants, SGP Patrons, SGP Resource Partners and SGP Brand Leaders; and $299 for non-SGP Community Members. All sessions will be recorded and links made available to paid attendees. Late registrants receive the links for the recordings of events that were missed.

Register: "Six Ways to Market Your Sustainability Advantage" Workshop

Print and industry supply facilities interested in eliminating waste, reducing energy consumption, transitioning to sustainable materials, and winning new business from organizations that require sustainable printing practices should visit to learn more about becoming SGP certified.

Reader enquiries

Sustainable Green Printing Partnership
PO Box 535 Sayville
NY 11782-0535, New York





Notes for editors

About SGP Partnership

The Sustainable Green Printing Partnership (SGP) is the only certification organization promoting sustainability in all printing processes throughout the United States and Canada. SGP promotes a sustainable print supply chain through best practices, innovation, information sharing and validation. The SGP program encompasses the three pillars of sustainability – people, planet, and profit. SGP’s growing list of partners include 3M, Bobst, Cooley/Group, EFI, EMG, FLEXcon, Laird Plastics, Monadnock Paper Mills, Nvent Marketing, Piedmont Plastics, Polymershapes, Sun Chemical, REI, ANN Inc., BrandKey Graphics, Snowball Print Marketing, major print organizations, academic institutions, and other leading companies.

About The Sustainability Academy

The Sustainability Academy is powered by SGP Foundation, Inc, a 501(c)(3) nonprofit organization providing an education and information platform to guide the printing industry supply chain to a more sustainable future. SGP Foundation helps to support the efforts of members of the Sustainable Green Printing Partnership Community Members including printers, suppliers, buyers and resource partners.

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Sustainability Academy Presents Educational Workshop:  Six Ways to Market Your Sustainability Advantage


Editorial enquiries

Jonathan Graham
Sustainable Green Printing Partnership

+49 173 654 2329


Nancy van Heesewijk





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