Sustainability Academy Presents Educational Workshop: Six Ways to Market Your Sustainability Advantage

SAYVILLE, NY – March 15, 2022: The SGP Foundation, sister company of the Sustainable Green Printing Partnership (SGP), announced today its Sustainability Academy will offer a three-part educational series titled "Six Ways to Market Your Sustainability Advantage." The workshop will be given by David Murphy, founder & CEO of Nvent Marketing.

"Print buyers increasingly expect their print providers to practice sustainability," said Murphy. "Print providers should understand this and learn how to position and promote their sustainability commitment as a differentiator in a competitive market. This is not a one-time task, but rather an ongoing best practice that can yield incremental business from discerning buyers. The goal of the workshop is to share new developments and best practices for prospective customers to find and connect with sustainable printers and suppliers in the printing industry."

The three-part educational workshop series: "Six Ways to Market Your Sustainability Advantage" includes:

Session 1 - SEO for Sustainable Printers - Get Your Business Found on Google for "Sustainable Printing Companies"

How search engines work
Optimizing your website for search engines
Choosing the right search keywords for your business
Writing about what your customers care about
Showing Google why you matter
Setting targets, expectations, budgets, and timelines

Session 2 - Internet Advertising - Should You Pay Mark Zuckerberg to Promote Your Sustainable Printing Business?

How advertising works on Google, Facebook, and LinkedIn
Which digital ad channel is best for your print business and why
When to pay for internet leads, when not to, and why
When should you pay Facebook to boost your posts?
How to maximize the ROI of your digital ad spend

Session 3 - Social Media and PR - Do These Strategies Get Anyone to Buy Print?

TikTok, LinkedIn, or nothing at all - What works, what doesn't, what to expect
Likes or Shares - Who cares?
How and where to spend your time on social media
Public relations strategies for SGP members

“SGP is offering this digital marketing workshop to help certified printers and community members to apply digital innovation to better market their sustainability advantage," said Theresa Vanna, SGP Vice Chair of Marketing and Primex Plastic representative. “Thanks to Nvent Marketing, an SGP Gold Patron, for offering this low-cost program that can help SGP community members leverage their sustainability advantage in digital marketing programs.”

The cost to participate is $199 for SGP Community Members which includes SGP Facilities, SGP Applicants, SGP Patrons, SGP Resource Partners and SGP Brand Leaders; and $299 for non-SGP Community Members. All sessions will be recorded and links made available to paid attendees. Late registrants receive the links for the recordings of events that were missed.

Print and industry supply facilities interested in eliminating waste, reducing energy consumption, transitioning to sustainable materials, and winning new business from organizations that require sustainable printing practices should visit www.sgppartnership.org/certification to learn more about becoming SGP certified.