SABIC, Napco and FONTE have joined forces to launch first bread packaging made with fully recycled post-consumer plastic in KSA

  • Collaboration with Napco National and FONTE to promote the use of mass balance certified circular polyethylene made in KSA from SABIC’s TRUCIRCLE™ portfolio for the production of sustainable bread bags.
  • Food-contact PE grades based on 100% feedstock of pyrolysis oil derived from advanced recycling of post-consumer used plastics.

Sittard, The Netherlands, April 23, 2024 - SABIC, a global leader in the chemical industry, has announced the successful roll-out of the first circular packaging project in Saudi Arabia as part of its TRUCIRCLE program to accelerate the implementation of a circular plastic economy. FONTE, a major player of the bakery industry in the Kingdom of Saudi Arabia (KSA), has introduced bread bags made with SABIC’s certified circular polyethylene (PE) in their Oat Arabic Bread. The bags are made by Napco National, a vertically integrated Saudi manufacturer of flexible film and packaging products, using two food-contact certified circular polyethylene resin grades (LLDPE) from SABIC’s TRUCIRCLE portfolio. Following the kick-off of the joint project in March 2023 and successful completion of the trial phase at Napco, FONTE has started to introduce the flexible bags to stores throughout Saudi Arabia.

The new FONTE bread bags incorporate 100% mass balanced certified content of recycled feedstock from mixed post-consumer used plastics, which is converted into pyrolysis oil in an advanced recycling process. SABIC then uses the oil in the production of new polymers with the same purity and quality as traditional virgin plastics at the company’s plant in Jubail, KSA.

Sanjay Mishra, who heads the ETP and Performance Polymers business at SABIC, states: “With our TRUCIRCLE program, we are pushing for innovative business models to transform our industry from a linear to a circular one and help prevent the valuable material of end-of-life plastic applications from being wasted. Within a relatively short time, this remarkable joint project has shown what can be achieved to make this vision come true if all players work together to maximize post-consumer plastic recycling and sustainability. Moreover, the project also addresses a major trend towards more sustainable food packaging in Saudi Arabia, and is the first circular packaging application of its kind in the country.”

SABIC’s circular materials are produced using mass balance accounting according to the International Sustainability & Carbon Certification (ISCC) PLUS program, which follows a set of predefined and transparent rules for tracking the material flow across complex supply chains from the feedstock to the final application.

Mohammed Binmahfoodh, CEO at Masdar Alhayat for Food Industries (FONTE), adds: “At Masdar, our strategic focus extends across the entire spectrum of Fast-Moving Consumer Goods (FMCG). Our mission to integrate quality and sustainability into every aspect of our operations aligns seamlessly with Vision 2030. As Masdar’s leading brand, FONTE is fully committed to addressing the plastic challenge that all food producers are facing. While this new bread bag is just one of our products, it demonstrates how important value chain players can work together to bring about much needed change. As the availability of high-quality recycled plastics in KSA is increasing, we look forward to transferring the success of this partnership project with SABIC and Napco as a role model to further packaging applications in our ‘Saudi Made’ food products offering.”

Chadi Radi, Senior Director at Napco National, comments: “Napco is firmly dedicated to the advancement of sustainable packaging across various sectors in the plastic industry within the Kingdom of Saudi Arabia and throughout the Gulf region. We understand the pressing need to address environmental challenges and are committed to supporting our customers in achieving their sustainability objectives. Through our innovative approach, we strive to develop packaging solutions that minimize environmental impact, promote circularity and maximize the value of the plastic life cycle. At Napco National, we welcome the advanced recycling route offered by SABIC as an opportunity to contribute to the circularity of plastics in flexible packaging films. This collaboration has led to a successful implementation of circular plastic film in the food sector.”

SABIC’s certified circular polymers form part of the company’s TRUCIRCLE portfolio and services. Besides certified circular polymers, this also includes design for recyclability, mechanically recycled products, certified renewable polymers from bio-based feedstock and closed loop initiatives to recycle plastic back into high quality applications and help prevent valuable used plastics from becoming waste.

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Notes for editors

  • SABIC and brands marked with ™ are trademarks of SABIC or its subsidiaries or affiliates.
  • SABIC is always written in uppercase. 


SABIC is a global diversified chemicals company, headquartered in Riyadh, Saudi Arabia. It manufactures on a global scale in the Americas, Europe, Middle East and Asia Pacific, making distinctly different kinds of products: chemicals, commodity and high performance plastics, agri-nutrients and metals.

SABIC supports its customers by identifying and developing opportunities in key end-use applications such as construction, medical devices, packaging, agri-nutrients, electrical and electronics, transportation and clean energy.

The company has more than 31,000 employees worldwide and operates in around 50 countries. Fostering innovation and a spirit of ingenuity, SABIC has 9,948 patents and pending applications, and has significant research resources with innovation hubs in five key geographies – USA, Europe, Middle East, South Asia and North Asia.


Founded in 1956 and headquartered in Dammam, Kingdom of Saudi Arabia, Napco National has emerged as a leading manufacturer and supplier of Plastic and Paper Packaging Solutions, Recycled Resins, Corrugated Packaging Products, Consumer Products and Business to Business (B2B) solutions. The company is also an expert provider of post-industrial and post-consumer plastic scrap collection and recycling services in the Kingdom.

With more than 5,000 employees across the member states of the Gulf Cooperation Council (GCC) and in addition to a dedicated trading and distribution branch, Napco operates 15 industrial plants and two recycling facilities in Saudi Arabia.



MASDAR ALHAYAT FOR FOOD INDUSTRIES LTD is a Riyadh based Saudi company engaged in the business of manufacturing and distributing a wide range of consumer packaged goods (CPG), which are offered under different brand names lead by the FONTE brand. The company's core product mix comprises the following categories: Bakery , Pastry & Tomato Paste . The company has positioned itself as a supplier of a unique portfolio of high-quality food products.

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SABIC, Napco and FONTE have joined forces to launch the first bread packaging in the Kingdom of Saudi Arabia (KSA) using fully mass balance certified circular food-contact polyethylene resins based on locally recycled post-consumer plastic as part of SABIC’s TRUCIRCLE™ portfolio.


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