10 Nov 2003
Style Signature for sport fans
New Action Accessories from Case Logic
London 31 October 2003: a new Action Sports Signature Series launched today by Path Group PLC, the UK distributor of Case Logic products, promises to give "ollies" and "kickflips" a run for their money in the cool stakes amongst today's younger generations.
Case Logic, the worldwide brand leader in portable audio accessories, has teamed up with skate legend Tony Hawk, BMX superstar Dave Mirra and World Champion snowboarder Shaun Palmer to create the Action Sports Signature Series which includes game wallets, CD cases and CDR car visors.
All three stars played a part in designing the range, which is aimed at youngsters who want 'on-the-edge' style
when they are on the move with CDs, MP3s, handheld games and mobile phones.
Tony Hawk, skateboarding's biggest pro for more than 20 years, Signature Series is expected to lead the new line. The range includes a 24 & 48 capacity CD/CDR/ game wallet, a CD player case, a 12 capacity CD/CDR car visor and a 14 capacity DVD/GAME case. Each product has custom coated wire zip pulls, tote loops, Hawk screened skateboard graphics for maximum style.
The Dave Mirra products come in a raised rubber design and the Shaun Palmer line incorporates customised snowboard design elements in weather-resistant materials, so there is something for everyone.
Neil Curry Sales Director
at Path Group, said, "The new Action Sports Signature Series offers teens, tweens and young adults individuality and originality which is vital when reaching out to a generation of trend setters and influencers."
"Case Logic used the experience and preference of each celebrity to produce some of the toughest and most durable products available in the world. Each one offers and delivers a high level of protection and performance making them worthy of the action sports name. Case Logic guarantees this range will give athletes of all abilities individual expression and keep them plugged into their music and digital devices no matter where they go or what they do."
Protection, innovation and quality are the focus of Case Logic's products. All Case Logic goods are backed by a lifetime warranty supporting Case Logic's strap line; "What's protected thrives, what's inside survives."
Case Logic's products are often copied, however they are rarely rivalled on quality.
Reader enquiries
Path Group Plc
Unit 8 Dormer Road, Thame Industrial Estate
Thame, Oxfordshire OX9 3UD
United Kingdom
Notes for editors
About Path Group
Path Group plc is the exclusive UK distributor for Case Logic products. Path is a specialist in design, sourcing, product development and supply chain management of a wide range of home entertainment and business accessory products. As an international operation with divisions in the UK, US and Hong Kong, Path is well placed to serve the global market. Within Path Group there are 4 distinct operating divisions: Path Premier, supplying top of the range audio systems; Car Audio Labs for high end in-car entertainment products; Path Distribution which sells branded telephone, computer audio and video accessories and Path Group inc, based in Michigan USA, supplying OEM and banded audio accessories to the American market. For more information, visit www.path.co.uk
About Case Logic
Case Logic was founded in 1984 and has grown to become the world's leader in innovative, functional and trend-setting soft-sided storage accessories, with more than 400 products protected by a strong patent portfolio. Today, with around 200 employees world-wide, the company develops, markets and distributes portable and home storage accessories for compact discs, CD-ROMs, cassettes, DVDs, MiniDiscs, portable electronics, desktop ergonomics, PDAs, cameras and camcorders, automotive and wireless accessories for customers across the globe. In Europe, Case Logic has operations in Belgium, the Netherlands, Germany, France, Spain and Switzerland and is supported by a network of distributors elsewhere. For more information, visit www.caselogic.com
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