15-09-2009
MARKETING SOLUTIONS ISSUES THE 100TH PRESS RELEASE FOR SABIC INNOVATIVE PLASTICS SINCE ITS FOUNDATION IN AUGUST 2007
Kapellen – September 16, 2009 – Marketing Solutions, a B2B media relations and marketing communications company, has distributed the 100th Press Release for SABIC Innovative Plastics, since the company started 2 years ago.
Since its foundation in August 2007, SABIC Innovative Plastics has focused strongly on establishing and maintaining its brand recognition. Media Relations is a key element in this approach – and from the very beginning, Marketing Solutions has supported the SABIC Innovative Plastics overall positioning and branding strategy.
Helen Vandebovenkamp, Press Relations Manager for SABIC Innovative Plastics, commented: "Marketing Solutions understands our needs and knows what has to be done, so we are continuing to get our messages across clearly and effectively. Through communicating in the local language and with local contacts, we are able to build a strong relationship with the media, create awareness in the market and gain visibility for our business."
Marketing Solutions Managing Director, Brigitta de Vries, responsible for the SABIC Innovative Plastics account says: "A well planned and effectively managed flow of information about SABIC Innovative Plastics’ products, services and activities, is fundamental to the company’s marketing programmes. On their behalf we maintain a comprehensive database and have forged close working relationships with key industrial editors and journalists."
She adds: "We regularly manage major international press conferences, media contacts at trade shows and press briefings which ensure in-depth coverage of significant news items and business initiatives."
Marketing Solutions supports SABIC Innovative Plastics with a full range of media services. Most recently at NPE 2009 in Chicago, Marketing Solutions and its U.S. affiliate AH&M jointly handled the media relations for SABIC during the show. The NPE media relations program included pre-show releases, media kit development and production, press conference and interview planning and coordination, on-site support, daily overview of media coverage and follow-up and media outreach to maximize coverage of the press kit materials.
Reader enquiries
Brigitta de VriesMarketing Solutions
P.O. Box 6
2950 Kapellen
Tel: +32 3 31 30 311
E-mail: bdevries@marketingsolutions.be
Belgium
Notes for editors
About Marketing Solutions
Marketing Solutions is a B2B marketing communications company providing clients with global reach across industrial & technology markets. Founded in 1992 we offer full-service communications programmes with core competencies in media relations, event management, advertising, and internet driven communication. Valued by our clients as an important strategic resource, we have earned the reputation as a company that consistently achieves outstanding results.
For more information, please visit www.marketingsolutions.be.
Imágenes relacionadas
At NPE 2009 in Chicago, Marketing Solutions and its U.S. affiliate AH&M jointly handled the media relations for SABIC during the show. The NPE media relations program included pre-show releases, media kit development and production, press conference and interview planning and coordination, on-site support, daily overview of media coverage and follow-up and media outreach to maximize coverage of the press kit materials.
Preguntas editoriales
Brigitta de Vries
Marketing Solutions NV