INEOS Styrolution introduces first sustainable styrenics products with superior weathering resistance based on bio-attribution

Frankfurt, June 15, 2022 - INEOS Styrolution, the global leader in styrenics, has today announced the introduction of the company’s first sustainable ASA^[1] solution. INEOS Styrolution’s Luran^® S material is now also available as Luran S ECO with up to 50% bio-attributed content.

Luran S is a family of products for very demanding applications. It is particularly known for use in outdoor applications. Its UV resistance makes it the material of choice for a range of applications in the construction industry and exterior applications in automotive. Luran S is also selected for a range of applications in the Toys, Sports and Leisure industry.

The longevity resulting from its UV resistance can be considered a first step towards being a sustainable product. True sustainability is now coming with the material being based on bio-attributed content. Options with up to 50% bio-attributed content are available^[2].

LCA analyses that the new Luran S ECO B products will offer up to 58% carbon footprint reduction when compared to the respective fossil-based products, depending on the selected Luran S grade^[3].

The bio-attribution process is certified by ISCC PLUS. Production of Luran S ECO B is at INEOS Styrolution’s plant in Ludwigshafen, Germany.

Marcela Villegas, Director Commercial Product Management EMEA, said: “Our Luran S ECO B products are to my knowledge the first bio-attributed ASA materials in the market. We are excited that these products will help us and our customers to meet our respective sustainability targets. I encourage interested customers to talk to us about these new options.”

^[1] ASA: acrylonitrile styrene acrylate.
^[2] For detailed information regarding a specific grade, customers are invited to contact INEOS Styrolution.
^[3] Data assessed by an independent 3rd party.