Clariant

Clariant introduces TexCare® Gemini SG Terra: Game-changing soil release polymer for laundry applications with innovative rheology control

  • Exclusive soil release polymer technology that simplifies formulators’ lives by eliminating the need for additional thickeners
  • Provides excellent extra cleaning benefits for improved cleaning power of laundry detergents
  • High renewable carbon content enables high-performing eco detergents

MUTTENZ, October 25, 2023 - Clariant has unveiled its latest innovation for laundry liquid applications, TexCare Gemini SG Terra, which provides formulators with “one product, double function”, offering a high-performing soil release polymer that keeps the rheology of the detergent under control.

Thickening agents are widely used in liquid laundry detergents to adjust the rheology and characteristics of the detergent, to provide consumers with convenient and easy-to-use products. In formulations with challenging viscosity profiles, polymers are often used as thickening agents, which provide no other functions but add cost and complexity to formulations and are typically not biodegradable and harmful to aquatic life.

With Clariant’s long record of innovation in the laundry liquid detergents category and history of constantly broadening the range of products on offer, the company developed TexCare Gemini SG Terra, a leading-edge solution in the soil release polymer category for hard-to-thicken detergent formulations, making supplementary thickeners obsolete.

“Clariant’s TexCare range is a long-established technology helping laundry brands to launch detergents that provide consumers with top results in stain removal, prolong the life of clothing and wash at reduced temperatures without performance compromises,” said Mike Haspel, Head of Personal & Home Care at Clariant.

“With TexCare Gemini SG Terra, customers have a choice of soil release polymers to meet specific formulation needs when rheology control is a challenge. In addition, as part of Clariant’s sustainability transformation, this multifunctional polymer category is now offered with a high renewable carbon content,” he continued.

In addition to its rheology control technology and easy use, the new polymer delivers superior secondary wash performance on polyester-containing fabrics. As with other TexCare grades, it meets high sustainability standards: at first, introduced as part of Clariant’s Terra range, it has a renewable carbon index (RCI) of 80%. Furthermore like all TexCare grades, it allows for colder and shorter wash cycles, that provides increased convenience, reduced water usage and lower energy consumption for the consumers benefit. All of which also helps make clothes last lost longer, further supporting today’s sustainability-minded and cost-conscious consumer lifestyles. 

For more information on TexCare Gemini SG Terra please visit Clariant’s booth 454 at the Sepawa Congress, Wednesday 25th October in Berlin and look out for Dr. Silke Quester, who will be presenting TexCare Gemini SG Terra at the Forum for Innovation, Room 12+13 at 9.00 on Wednesday 25th October.

TexCare® IS A TRADEMARK OF CLARIANT REGISTERED IN MANY COUNTRIES. 

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Notes for editors

www.clariant.com

Clariant is a focused specialty chemical company led by the overarching purpose of ‘Greater chemistry – between people and planet’. By connecting customer focus, innovation, and people the company creates solutions to foster sustainability in different industries. On 31 December 2022, Clariant totaled a staff number of 11 148 and recorded sales of CHF 5.198 billion in the fiscal year for its continuing businesses. As of January 2023, the Group conducts its business through the three newly formed Business Units Care Chemicals, Catalysts, and Adsorbents & Additives. Clariant is based in Switzerland.

The products described herein are for home care use only. This media release may be accessible from various countries around the world and hence it may contain statements or product classifications not applicable to your country. Statements contained herein may not be applicable to products regulated by the US FDA or Health Canada.

This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Any user of this product is responsible for determining the suitability of Clariant´s products for its particular application.

NO EXPRESS OR IMPLIED WARRANTY IS MADE OF THE MERCHANTABILITY, SUITABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR SERVICE.

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Stefanie NehlsenStefanie Nehlsen
Clariant International Ltd

+41 61 469 63 63

stefanie.nehlsen@​clariant.com

Elena Loseva
EMG

+31 61 260 1557

eloseva@​emg-marcom.com

 

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