Making the case for quality: Case Logic expands into corporate marketplace

Case Logic, leading worldwide producer of storage solutions for the personal audio, computer, photo/video and DVD markets, has announced that it is to expand its activities to encompass the corporate market. The company has already established an enviable position in consumer markets with durable products that appeal to consumers and is now set to offer an expanded range to professionals in the corporate world.

According to Emmanuel De Blommaert, Director of Marketing & Product Development, Case Logic enters this market with confidence: “We are excited by the opportunities for us to provide solutions for the corporate sector, where computer, CD and digital camera cases need to be totally reliable and robust, to protect vital and confidential information. We believe that the quality of our products, which has already been recognised in demanding consumer markets, will make us stand out strongly in the corporate sector.”

Already well established as a successful OEM, Case Logic has supplied customized storage products to companies such as Compaq, Iomega and Philips. Case Logic applies a global approach to their OEM business with mulitiple factories in Asia and offices in Hong Kong, Belgium, Germany, France, Holland, Spain, Switzerland , Canada and the corporate headquarters in Longmont, Colorado in the U.S.

Offering ultimate protection and up-to-the-minute design, Case Logic's portable storage accessories have become Europe’s number one solution for a growing and diverse group of customers, ranging from music fans to computer users. Quality remains a key consideration as all of the company’s products boldly proclaim: “What’s inside survives”.

This statement sums up the company’s ethos, which places great emphasis on the combination of toughness, functionality and stylishness. Case Logic's new concepts are building on trends in popular culture as consumers look for solutions to protect their high-value purchases. Now the corporate market too will be able to benefit from this experience.

De Blommaert adds: “Design and functionality remain the two key selling points of our growing product offering. We really need to deliver the best possible protection for an increasing range of high-tech products. People have become more mobile, both at work and in the personal sphere, and they expect to take their valuable equipment with them – from individual CDs to top-of-the-range laptop computers.”

“However, protection is only one part of the story. Innovation, sophistication and user convenience all play a crucial role in today’s marketplace. Our range of products features a growing assortment of colours, fabrics and materials that span all categories, helping to bring a touch of style to homes, offices and people on the move.”