Westfalia Fruit brings GEM® Gourmet Avocado experience to Fruit Logistica 2026

Westfalia Fruit brings GEM® Gourmet Avocado experience to Fruit Logistica 2026. 
(Photo: Westfalia Fruit, PR056)Westfalia Fruit, a global leader in the avocado industry, will present its GEM® Gourmet Avocado at Fruit Logistica 2026, reinforcing its continued focus on premium quality, innovation and category growth in the global avocado market.

From Supply to Strategy: Westfalia Fruit Strengthens Marketing and Development Capabilities

From Supply to Strategy: Westfalia Fruit Strengthens Marketing and Development Capabilities. (Photo: Westfalia Fruit, PR050)Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has established a new Customer Development Team, led by newly appointed Dani Busseni as Global Head of Customer Marketing and Development. The new appointments combine market insights, commercial strategy and category management expertise to identify growth opportunities for both customers and growers.

Westfalia Fruit and AgroSustain Advance Sustainable Innovation in Avocado Supply Chain

Untreated Agrosustain fruit at 6 days room temperature. (Photo: Westfalia Fruit, PR055)Westfalia Fruit, a global leader in the avocado industry with a legacy spanning over 75 years, is proud to announce its collaboration with AgroSustain, a pioneering agri-tech company focused on sustainable crop protection. The partnership marks a significant step forward in maintaining quality, reducing food loss and chemical residues across the fresh produce supply chain.

Future-proofing the Avocado industry: Westfalia Fruit’s Varietal Development Program is Leading The Way

Future-proofing the Avocado industry: Westfalia Fruit’s Varietal Development Program is Leading The Way. (Photo: Westfalia Fruit, PR051)Westfalia Fruit, a leading multinational supplier of avocados and other fresh produce, has unveiled its unique collection of avocado varieties —one of the most diverse of its kind globally. Situated in one dedicated orchard, containing up to three trees each of more than 140 avocado varieties from around the world, this invaluable ‘genetic library’ is a cornerstone of Westfalia’s “Orchard of the Future”: over 50 hectares of land at Westfalia Fruits research and development hub in Tzaneen, South Africa. Where researchers are breeding the avocado varieties of the future.

Westfalia FRUIT ATTRACTION 2025 Press Kit

From Avocado Varietal Innovation to Driving Market Growth: Westfalia Fruit Demonstrates the Future of Avocados at Fruit Attraction 2025. 
(Photo: Westfalia Fruit, PR053)At FRUIT ATTRACTION 2025 in Madrid, Westfalia Fruit Group will showcase a series of very exciting initiatives that demonstrate its ongoing commitment to innovation and sustainability at Fruit Attraction 2025 in Madrid.

From Avocado Varietal Innovation to Driving Market Growth: Westfalia Fruit Demonstrates the Future of Avocados at Fruit Attraction 2025

From Avocado Varietal Innovation to Driving Market Growth: Westfalia Fruit Demonstrates the Future of Avocados at Fruit Attraction 2025. 
(Photo: Westfalia Fruit, PR053)Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, will showcase a series of groundbreaking initiatives that demonstrate its ongoing commitment to innovation and sustainability at Fruit Attraction 2025 in Madrid (30 September – 2 October). From pioneering research in varietal development, to advancing sustainable supply chain solutions and driving market growth through insights and customer collaboration, visitors to the stand will be able to explore how Westfalia continues to set new standards for the fresh produce industry worldwide.

Meeting Asia’s Taste for Avocados – Westfalia Fruit at Asia Fruit Logistica 2025

Meeting Asia’s Taste for Avocados – Westfalia Fruit at Asia Fruit Logistica 2025. 
(Photo: Westfalia Fruit, PR054)Westfalia Fruit, a global leader in the avocado industry, is proud to exhibit at Asia Fruit Logistica 2025.

Westfalia Fruit Wins Gold and Silver for Avocado Oils at inaugural SA Food & Beverage Awards 2025

Westfalia Fruit Wins Gold and Silver for Avocado Oils at inaugural SA Food & Beverage Awards 2025. 
(Photo: Westfalia Fruit, PR052)Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has emerged as a standout winner at the inaugural South African Food and Beverage Awards 2025, picking up four major accolades for its avocado oil range.

Westfalia Fruit acquires Dutch foodservice specialist Greenpoint Trading B.V.

Westfalia Fruit acquires Dutch foodservice specialist Greenpoint Trading B.V. Wim Destoop, Chief Customer Officer at Westfalia Fruit (left) and Carel van Krimpen, founder and CEO of Greenpoint Trading (right). 
(Photo: Westfalia Fruit, PR049)Westfalia Fruit, a global leader in the avocado industry, has completed the acquisition of Greenpoint Trading B.V., a Dutch foodservice company specialising in avocados and owner of the well-established Avojoy brand. Greenpoint serves a wide range of customers across the foodservice market in Northern Europe and has a long-standing partnership with Westfalia Fruit, which laid the groundwork for this strategic move.

Westfalia Fruit's Chilean alliance wins UN sustainable development award

Westfalia Fruit Group’s Chilean operation, as part of the Pro Tiltil Alliance, received an award under SDG 17. (Photo: Westfalia Fruit, PR047)Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has been honored with a United Nations Sustainable Development Goal (SDG) award for its work with the Pro Tiltil Alliance in Chile. The recognition, under SDG 17: Partnerships for the Goals, celebrates the alliance’s efforts in fostering sustainable development through collaborative corporate action.

Westfalia Fruit introduces sustainable dye extraction from avocado byproducts

Westfalia Fruit introduces sustainable dye extraction from avocado byproducts. 
(Photo: Westfalia Fruit, PR046)Westfalia Fruit, a global leader in the avocado industry is committed to utilizing all parts of the avocado across the supply chain. Avocados imported for retail, food service, and wholesale customers are carefully inspected. Any unsuitable avocados are processed at Westfalia’s facility into products like avocado pulp, smashed avocado, guacamole, and more. The avocado skins and seeds from the process, which were previously typically used in low-value applications such as anaerobic digesters, are now finding new, innovative, higher value alternative uses.

Westfalia FRUIT LOGISTICA 2025 Press Kit

Samples of pinks made from avocado dyes. (Photo: Westfalia Fruit, PR043)At FRUIT LOGISTICA 2025 in Berlin, Westfalia Fruit Group will present insights into its commitment to sustainable innovations and social growth through technologies such as natural avocado dyes and community-oriented programs in Chile.