22 Jan 2008

AVERY DENNISON PROVIDES SWEDISH POST WITH A NEW LAYER OF SECURITY WITH FASSON LABELSTOCK

Leiden, The Netherlands - Avery Dennison has provided Posten AB, Sweden’s national postal carrier, with an innovative Fasson self-adhesive solution to a major postage stamp authentication challenge. Posten AB is a dynamic, technologically advanced supplier of mail, communication and logistics services, and its security printing division, Sweden Post Stamps, has an international reputation for high-quality print results, with high-security features. As well as traditional gummed and perforated stamp products, Posten AB also issues self-adhesive stamps. To print these on Sweden Post Stamps' sophisticated intaglio machines would entail a costly extra press pass for the necessary overt security feature of a backing paper imprint. It made sense, therefore, to look for an alternative leading-edge authentication device for the self-adhesive stamps that would make it possible to continue printing them on a multicolour offset press, but with the added advantage of a special 'high tech' security feature to foil the efforts of the counterfeiters.