Westfalia Fruit

Westfalia FruitThe multinational Westfalia Fruit Group is a leading supplier of fresh and processed produce to international markets, offering a diverse range of quality fruit and related products via its vertically integrated supply chain. Founded over 75 years ago on guiding environmental, social, governance & sustainability principles. These practices, premised on the legacy of Dr Hans Merensky are at the heart of all that is done by the Group – “To Do Good”, – of which continue to underpin our approach today. Today, operating in 17 countries spread over 5 continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.

As a frontrunner in the avocado industry, Westfalia grows, sources, ripens, packs, processes, and markets accredited avocados across the globe throughout the year. Value-added products include avocado oil, low-preservative guacamole, frozen avocado, and dried fruit.

Westfalia grows fruit in all major origins in the Americas and Africa and sources from partner orchards, giving the Group the most diverse avocado-growing footprint in the world. Westfalia’s dynamic and integrated supply chain from research to the consumer benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focus on varietal development, innovation, and environmental matters, and provides a pivotal role in defining the future of the global avocado industry.

A supplier of choice to retail, wholesale, and food-service customers, Westfalia operates sales offices in the UK, Europe, North America, Latin America, southern Africa, and Asia. Fruit is packed in diverse formats and expertly ripened to deliver optimal eating quality. For more information visit www.westfaliafruit.com.

Westfalia Fruit

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From Supply to Strategy: Westfalia Fruit Strengthens Marketing and Development Capabilities

From Supply to Strategy: Westfalia Fruit Strengthens Marketing and Development Capabilities. (Photo: Westfalia Fruit, PR050)Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has established a new Customer Development Team, led by newly appointed Dani Busseni as Global Head of Customer Marketing and Development. The new appointments combine market insights, commercial strategy and category management expertise to identify growth opportunities for both customers and growers.

Westfalia Fruit and AgroSustain Advance Sustainable Innovation in Avocado Supply Chain

Untreated Agrosustain fruit at 6 days room temperature. (Photo: Westfalia Fruit, PR055)Westfalia Fruit, a global leader in the avocado industry with a legacy spanning over 75 years, is proud to announce its collaboration with AgroSustain, a pioneering agri-tech company focused on sustainable crop protection. The partnership marks a significant step forward in maintaining quality, reducing food loss and chemical residues across the fresh produce supply chain.

Future-proofing the Avocado industry: Westfalia Fruit’s Varietal Development Program is Leading The Way

Future-proofing the Avocado industry: Westfalia Fruit’s Varietal Development Program is Leading The Way. (Photo: Westfalia Fruit, PR051)Westfalia Fruit, a leading multinational supplier of avocados and other fresh produce, has unveiled its unique collection of avocado varieties —one of the most diverse of its kind globally. Situated in one dedicated orchard, containing up to three trees each of more than 140 avocado varieties from around the world, this invaluable ‘genetic library’ is a cornerstone of Westfalia’s “Orchard of the Future”: over 50 hectares of land at Westfalia Fruits research and development hub in Tzaneen, South Africa. Where researchers are breeding the avocado varieties of the future.

Westfalia FRUIT ATTRACTION 2025 Press Kit

From Avocado Varietal Innovation to Driving Market Growth: Westfalia Fruit Demonstrates the Future of Avocados at Fruit Attraction 2025. 
(Photo: Westfalia Fruit, PR053)At FRUIT ATTRACTION 2025 in Madrid, Westfalia Fruit Group will showcase a series of very exciting initiatives that demonstrate its ongoing commitment to innovation and sustainability at Fruit Attraction 2025 in Madrid.

From Avocado Varietal Innovation to Driving Market Growth: Westfalia Fruit Demonstrates the Future of Avocados at Fruit Attraction 2025

From Avocado Varietal Innovation to Driving Market Growth: Westfalia Fruit Demonstrates the Future of Avocados at Fruit Attraction 2025. 
(Photo: Westfalia Fruit, PR053)Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, will showcase a series of groundbreaking initiatives that demonstrate its ongoing commitment to innovation and sustainability at Fruit Attraction 2025 in Madrid (30 September – 2 October). From pioneering research in varietal development, to advancing sustainable supply chain solutions and driving market growth through insights and customer collaboration, visitors to the stand will be able to explore how Westfalia continues to set new standards for the fresh produce industry worldwide.

Meeting Asia’s Taste for Avocados – Westfalia Fruit at Asia Fruit Logistica 2025

Meeting Asia’s Taste for Avocados – Westfalia Fruit at Asia Fruit Logistica 2025. 
(Photo: Westfalia Fruit, PR054)Westfalia Fruit, a global leader in the avocado industry, is proud to exhibit at Asia Fruit Logistica 2025.

Westfalia Fruit Wins Gold and Silver for Avocado Oils at inaugural SA Food & Beverage Awards 2025

Westfalia Fruit Wins Gold and Silver for Avocado Oils at inaugural SA Food & Beverage Awards 2025. 
(Photo: Westfalia Fruit, PR052)Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has emerged as a standout winner at the inaugural South African Food and Beverage Awards 2025, picking up four major accolades for its avocado oil range.

Westfalia Fruit acquires Dutch foodservice specialist Greenpoint Trading B.V.

Westfalia Fruit acquires Dutch foodservice specialist Greenpoint Trading B.V. Wim Destoop, Chief Customer Officer at Westfalia Fruit (left) and Carel van Krimpen, founder and CEO of Greenpoint Trading (right). 
(Photo: Westfalia Fruit, PR049)Westfalia Fruit, a global leader in the avocado industry, has completed the acquisition of Greenpoint Trading B.V., a Dutch foodservice company specialising in avocados and owner of the well-established Avojoy brand. Greenpoint serves a wide range of customers across the foodservice market in Northern Europe and has a long-standing partnership with Westfalia Fruit, which laid the groundwork for this strategic move.

Westfalia Fruit's Chilean alliance wins UN sustainable development award

Westfalia Fruit Group’s Chilean operation, as part of the Pro Tiltil Alliance, received an award under SDG 17. (Photo: Westfalia Fruit, PR047)Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh vegetables and fruit, has been honored with a United Nations Sustainable Development Goal (SDG) award for its work with the Pro Tiltil Alliance in Chile. The recognition, under SDG 17: Partnerships for the Goals, celebrates the alliance’s efforts in fostering sustainable development through collaborative corporate action.

Westfalia Fruit introduces sustainable dye extraction from avocado byproducts

Westfalia Fruit introduces sustainable dye extraction from avocado byproducts. 
(Photo: Westfalia Fruit, PR046)Westfalia Fruit, a global leader in the avocado industry is committed to utilizing all parts of the avocado across the supply chain. Avocados imported for retail, food service, and wholesale customers are carefully inspected. Any unsuitable avocados are processed at Westfalia’s facility into products like avocado pulp, smashed avocado, guacamole, and more. The avocado skins and seeds from the process, which were previously typically used in low-value applications such as anaerobic digesters, are now finding new, innovative, higher value alternative uses.

Westfalia FRUIT LOGISTICA 2025 Press Kit

Samples of pinks made from avocado dyes. (Photo: Westfalia Fruit, PR043)At FRUIT LOGISTICA 2025 in Berlin, Westfalia Fruit Group will present insights into its commitment to sustainable innovations and social growth through technologies such as natural avocado dyes and community-oriented programs in Chile.

Avocado Innovation Meets Community Impact: Westfalia Fruit’s Focus at Fruit Logistica 2025

Samples of pinks made from avocado dyes. (Photo: Westfalia Fruit, PR043)Westfalia Fruit, a global leader in the avocado industry, will showcase its commitment to sustainable innovations and social growth through technologies such as natural avocado dyes and community-oriented programmes in Chile. Taking place between 5-7 February 2025, the event provides an ideal platform for Westfalia to present these innovations.