Westfalia Fruit

New facility Graveson France

Westfalia Fruit France is pleased to announce the construction of its new facility scheduled to be operational in November 2022. The state of the art facility located in Graveson, in the Provence area of South of France will include avocado storage, ripening rooms and packing capability to support Westfalia’s pan-European operations.

“The Graveson site is a significant addition to our existing European operations and will work closely with our existing site in Paris and across Europe to ensure we continue to deliver consistent high-quality avocados to new and existing customers”, says Paulina Criticos, Westfalia Fruit’s CEO for EMEA.

Paulina adds “The benefit of building a new site is that we can ensure it is fit for the future, incorporating cutting edge technology and building materials including thermal insulation, motion detectors in common areas and renewable energy”.

The world class production facility has been designed with the highest level of environmental and food safety requirements in mind. Westfalia’s cutting edge ripening intellectual property has been applied in the ripening rooms that have been designed with the latest technology allowing to ripen avocados and other exotic fruits to customer specifications. The packhouse will double the production ability of our French operations and enable the Group to serve a wider geographical customer base. The Graveson packhouse will enable Westfalia Fruit to further increase Westfalia’s market share in Europe.

The official opening of the site will be held in November 2022 and mark the 12th facility Westfalia operates across Europe and the UK.

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Notes for editors

About Westfalia Fruit
The multinational Westfalia Fruit Group is a leading supplier of fresh and processed produce to international markets, offering a diverse range of quality fruit and related products via its vertically integrated supply chain. Founded over 70 years ago on guiding environmental, social, governance & sustainability principles. These practices, premised on the legacy of Dr Hans Merensky are at the heart of all that is done by the Group – “To Do Good”, – of which continue to underpin our approach today.

Today, operating in 16 countries spread over 5 continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.

As a frontrunner in the avocado industry, Westfalia grows, sources, ripens, packs, processes, and markets accredited avocados across the globe throughout the year. Value-added products include avocado oil, low-preservative guacamole, frozen avocado, and dried fruit.

Westfalia grows fruit in all major origins in the Americas and Africa and sources from partner orchards, giving the Group the most diverse avocado-growing footprint in the world. Westfalia’s dynamic and integrated supply chain from research to the consumer benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focus on varietal development, innovation, and environmental matters, and provides a pivotal role in defining the future of the global avocado industry.

A supplier of choice to retail, wholesale, and food-service customers, Westfalia operates sales offices in the UK, Europe, North America, Latin America, southern Africa, and Asia. Fruit is packed in diverse formats and expertly ripened to deliver optimal eating quality. For more information visit www.westfaliafruit.com.

Related images

Artist’s impression of the new site. 
(Photo: Westfalia Fruit, PR014)

 

 

Editorial enquiries

Danielle Willems
Westfalia Fruit

+27 011 076 8358

danielle.willems@​westfaliafruit.com

Kim Vermeer
EMG

+31 164 317 026

kvermeer@​emg-marcom.com

 

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