15 Nov 2018
GE Additive helps Callaway Golf Company break the mold to redesign putter head
Munich, Germany, November 15, 2018 – Callaway Golf Company, a leading manufacturer of high-performance golf equipment, has signed a consultancy agreement with GE Additive’s AddWorks team to help it harness the potential of additive manufacturing. The first project resulting from the agreement is a redesigned Odyssey R-Ball Prototype putter head. Odyssey is Callaway Golf’s putter brand and the #1 Putter in Golf®.
As part of its product innovation strategy, Callaway uses a range of manufacturing techniques to innovate and produce clubs and equipment that reflect the different aesthetic and acoustic tastes of professional and amateur golfers in every region.
The reworked Odyssey R-Ball Prototype putter was originally developed as a tour preferred model in Japan, but its design had an acoustic signature unique to that local market. Callaway’s goal was to see how additive manufacturing could change that acoustic signature while retaining the preferred shape and performance.
For this putter head, the best way to optimize acoustics was to add geometry that made it difficult for conventional casting methods. GE Additive Addworks’ engineering consultants worked with Callaway’s design and engineering teams to apply additive manufacturing design practices and build upon an already-proven design:
- AddWorks provided guidance to Callaway, based on decades of additive design background spanning several industries.
- The team refined existing designs to thebuild direction to ensure all features were self-supported or easily supported during the build. The AddWorks team designed supports for thermal stresses and overhang constraints.
- Topology optimization was used in conjunction with acoustical mapping to create the optimal design.
As Callaway continues to shape its future additive strategy, the AddWorks team has equipped it with knowledge on additive processes, provided assistance on materials selection, along with developing parameters and testing protocols to achieve desired material properties. It has also helped Callaway discover and identify other parts that are potentially suitable for production in the future.
“Additive manufacturing is a new tool; which is quickly going beyond the aspirational phase, and into the functionalization phase of the technology. Callaway needs to learn how to use this tool well, because it is inevitable that 3D-Printing of production parts is going to happen – it is the production method of the future,” said Brad Rice, director - R&D, Advanced Engineering at Callaway.
“We chose to work with GE Additive, to partner with experts, that represent best-in-class within the industry. GE Additive brings the total package to the table, offering end to end solutions; from printing machinery, raw materials, consultancy and build software,” he added.
“In terms of innovation and technology leadership in their sector, Callaway stands head and shoulders above the rest. This project has allowed us to add value to Callaway’s business goals,” said Chris Schuppe, general manager, AddWorks, GE Additive.
“We’re also taking away many new learnings from our first project together, especially around aesthetics. We have also used additive technology to create an acoustic map, which is certainly a first for us. We’re looking forward to driving more successful projects with Callaway, as they continue their additive journey,” he added.
Visit GE Additive at formnext 2018 Hall 3, Booth D30
Reader enquiriesGE Additive
Notes for editors
About GE Additive
GE Additive – part of GE (NYSE: GE) is a world leader in additive design and manufacturing, a pioneering process that has the power and potential to transform businesses. Through our integrated offering of additive experts, advanced machines and quality materials, we empower our customers to build innovative new products. Products that solve manufacturing challenges, improve business outcomes and help change the world for the better. GE Additive includes additive machine providers Concept Laser and Arcam EBM; along with additive material provider AP&C.
About Callaway Golf Company
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells bags, accessories and apparel in the golf and lifestyle categories, under the Callaway Golf®, Odyssey®, OGIO® and TravisMathew® brands worldwide. For more information please visit www.callawaygolf.com, www.odysseygolf.com, www.ogio.com and www.travismathew.com.