Avery Dennison


LEIDEN, the Netherlands — 25 October 2011 — Counterfeiting and tamper evidence are some of the biggest threats within the pharmaceutical industry. From UV features to holographic technology and destructible films, the Fasson® range offers solutions to safeguard your products and your patients: Fasson Security.

Counterfeiting cost the pharmaceutical industry an estimated 75 billion dollars in 2010, with dramatic increases predicted every year. Increased product security and tamper-evident solutions have therefore become a necessity for critical pharmaceutical applications. To meet this need, the Fasson range offers security solutions as part of the comprehensive Fasson product portfolio.

For Level 1 to Level 2 security, we offer anti-counterfeiting solutions, tamper-evident materials, and UV colour print features. Anti-counterfeiting products, such as hologram films, guarantee the authenticity of the article on which they are applied. For product integrity and increased security, tamper-evident papers and films can also be used in a number of pharmaceutical packaging applications. These labels change appearance or are destroyed when an attempt is made to remove them.

For high-end security solutions (Level 3 to Level 4 security) exclusivity can be offered. Our service is supported by a safe and secure manufacturing facility and a secure supply chain. We can also offer multi-layer security solutions and customised holographic labelling solutions, including brand logos and company details. For brand protection, Avery Dennison can offer tailor-made security solutions to meet your company's specific requirements, in which a variety of security features can be incorporated, such as UV or optical taggants, watermarks, security papers or forensic solutions such as IR and DNA taggents.

Reader enquiries

Avery Dennison
Willem Einthovenstraat 11
2342 BH Oegstgeest
+31 85 000 2000

Notes for editors

About Avery Dennison

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.

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Hiliana Fienieg
Avery Dennison

+31 715 793 308

Kim Lommaert

+31 164 317 021




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