Important exhibitions and events are often a reason to issue a press kit. For editors who are preparing a preview article or want to look back what was issued in the past, PressReleaseFinder has created this section. Press kits from press conferences or media tours organised by companies featured on PressReleaseFinder may also be found here.
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IAA 2010
Exhibition
Hannover, Germany: 23/09/2010 - 30/09/2010
Web : www.iaa.de
The goal of every IAA Commercial Vehicles is to design the best possible meeting forum for exhibitors and visitors. These parameters are supported in a comprehensive and communicative way by the VDA, beginning with an integrated press and publicity campaign long before and during the IAA.
With its background branch analysis, the VDA prepares international journalists for the trade fair with its traditional press workshop. Leading commercial vehicle managers give about 200 participants from Europe, Asia and America first hand reports about the current challenges facing the industry. The IAA offers an ideal stage for product launches: In 2008 the curtain was raised on a total of 258 world premieres.
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