IAA 2010

The goal of every IAA Commercial Vehicles is to design the best possible meeting forum for exhibitors and visitors. These parameters are supported in a comprehensive and communicative way by the VDA, beginning with an integrated press and publicity campaign long before and during the IAA.

With its background branch analysis, the VDA prepares international journalists for the trade fair with its traditional press workshop. Leading commercial vehicle managers give about 200 participants from Europe, Asia and America first hand reports about the current challenges facing the industry. The IAA offers an ideal stage for product launches: In 2008 the curtain was raised on a total of 258 world premieres.